FC Bayern Munich

Germany’s record championship winner hires diva-e

diva-e scores with FC Bayern Munich with individual UX and CMS

diva-e creates customized digital experiences for the German record champion and its fans. With the online platform fcbayern.com, FC Bayern München AG sets new standards in terms of user experience and usability.

  • Conception, design and realization of the platform

  • Worldwide high-performance delivery architecture

  • Personalization & Mobile First

35 individuals team size
18 sprints team performance
> 50% mobile traffic mobile performance
Result

Global digital experiences

In order for FC Bayern Munich to be able to offer its worldwide fans a tailor-made digital experience, special emphasis was placed on a relational content model that is scalable to various digital contact points and, above all, can be individualised. FC Bayern is also a champion online, as the high visitor numbers show. We share more details in our case study.

Implementation

Mobile first strategy

Already today, far more than half of the traffic on the FC Bayern platform comes from mobile devices. In addition to the creation of the website in a responsive design, all elements of the individual pages were therefore optimized for use on smartphones or tablets. diva-e implemented the relaunch for the portals FC Bayern, FC Bayern TV, Kids Club and Allianz Arena.

Result

Global digital experiences

In order for FC Bayern Munich to be able to offer its worldwide fans a tailor-made digital experience, special emphasis was placed on a relational content model that is scalable to various digital contact points and, above all, can be individualised. FC Bayern is also a champion online, as the high visitor numbers show. We share more details in our case study.

In diva-e we found an ideal partner who implemented the ambitious project goals within the framework of conception, design and execution…at an athletic pace.
Stefan MennerichDirector Media - FC Bayern Munich
Partner in the project