SPINNER
Innovative B2B E-Commerce Platform for SPINNER
The world's leading high-frequency technology manufacturer relies on diva-e's digital expertise: SPINNER is facing up to the opportunities and challenges in the SME sector and is supported by diva-e in the areas of e-commerce and digital transformation. Through the query of relevant customer data and product interests enabled by diva-e, as well as through price and availability queries, SPINNER gains powerful tools for lead generation and qualification.
Customer group, persona and touchpoint analyses
B2B e-commerce platform for superior customer experience
Development of a holistic digital strategy
Objective
Holistic Digitization
SPINNER's goal is to offer its customers a holistic user experience and, at the same time, to digitize the entire company - from employee skills to business processes. The expansion of the online information and communication offering and the development of a scalable B2B e-commerce platform are intended to create new opportunities for a customized and improved customer experience.
Implementation
Successful digital strategy in medium-sized businesses
diva-e supports the family-owned company in integrating its ambitious digital strategy into the existing corporate strategy. As a minimum marketable product (MMP), the MVP online catalog was successively expanded into a purchasing platform with greatly enhanced functions, with both applications integrated into SPINNER's existing process and system landscape. For the realization of the online store, SPINNER relies on the combination of in-depth diva-e expertise in B2B e-commerce and the solution of diva-e's technology partner Intershop.
Result
More turnover and efficiency
With the effective and future-oriented digital strategy developed by diva-e, SPINNER remains competitive as a pioneer among medium-sized businesses in a dynamic market. The diva-e project team achieved fast, targeted as well as sustainable planning and realization of SPINNER's e-commerce platform and thus ensured a cost-optimized increase in efficiency and sales.
