In a digital world with rising customer expectations, companies need CX solutions that connect commerce, marketing, sales, and service seamlessly. The SAP Customer Experience Suite enables personalized customer experiences, efficient processes, and scalable digital business models.
diva-e Conclusion supports you in the strategy, implementation, integration, and continuous development of your SAP CX landscape. From SAP Commerce Cloud, SAP Sales Cloud, and SAP Service Cloud to Emarsys and SAP Customer Data Cloud — we connect customer-facing applications with your backend systems for smooth operations, better data, and strong customer experiences.
Many companies have powerful systems in place, but no cohesive CX landscape. Commerce, sales, service, marketing, and backend processes often run in parallel without connecting. This makes a consistent customer journey difficult to achieve and slows down operational efficiency.
At the same time, isolated systems and manual processes are increasingly struggling to keep up with more dynamic markets, changing buying behavior, and rising expectations around speed and flexibility. An integrated and flexible CX landscape brings data, processes, and touchpoints together — and creates a better customer experience as a result.
Our experts support you in the strategy, concept, implementation, and ongoing development of a seamless omnichannel commerce solution based on SAP Commerce Cloud. Your customers benefit from consistent, intuitive, and personalized shopping experiences — regardless of channel or business model (B2B, B2C).
We support the introduction of SAP Sales Cloud and SAP Service Cloud and connect them with your existing system landscape. This allows you to optimize end-to-end processes, shorten sales cycles, and deliver consistent customer service.
With the introduction of SAP Emarsys, we help companies run targeted, automated campaigns. Our consulting focuses on the smart use of customer data to increase conversion rates, customer loyalty, and customer lifetime value.
We support you in the design and implementation of a central customer data platform (CDP) based on SAP Customer Data Cloud — creating a unified data foundation across all touchpoints.
For the implementation of integrated customer experience solutions, we draw on the comprehensive SAP CX portfolio. Depending on requirements, business model, and objectives, we combine the right components into a cohesive, scalable platform:
SAP Commerce Cloud
SAP Sales Cloud
SAP Service Cloud
SAP Engagement Cloud (Emarsys)
SAP Customer Data Cloud
SAP Digital Payments
SAP Subscription Billing
Configure-Price-Quote (CPQ) and adjacent applications
This ensures that all relevant processes along the customer journey are optimally supported — from the first interaction through to sales, service, and billing.
Commerce, sales, service, and marketing work together more effectively, creating consistent customer experiences across all touchpoints.
Automated processes reduce manual effort and give teams more time for consulting, customer development, and value-adding tasks.
An integrated CX landscape provides greater visibility into customers, interactions, orders, campaigns, and service processes.
Centralized customer data and marketing automation enable more relevant communication and more tailored offerings.
SAP Commerce Cloud supports complex business models, international platforms, and demanding B2B, B2C, and B2B2C scenarios.
SAP CX, SAP BTP, and integrated backend processes create a flexible foundation for new touchpoints, digital services, and Business AI.
SAP Customer Experience, or SAP CX, encompasses solutions for commerce, sales, service, marketing, and customer data. The goal is to help companies deliver consistent, personalized, and efficient customer experiences across multiple touchpoints.
The SAP Customer Experience Suite includes SAP Commerce Cloud, SAP Sales Cloud, SAP Service Cloud, SAP Emarsys, SAP Customer Data Cloud, SAP Digital Payments, SAP Subscription Billing, as well as CPQ and adjacent applications, among others.
SAP Customer Experience is particularly well-suited for companies with complex sales, service, marketing, or commerce processes. This includes B2B, B2C, and B2B2C business models, international platforms, digital self-service portals, and organizations with high demands on integration and scalability.
SAP CX helps B2B companies map digital purchasing processes, customer-specific pricing, product data, orders, service requests, and self-service capabilities on a single integrated platform.
Integration with SAP S/4HANA ensures that relevant data — such as prices, availability, orders, customer data, and invoice information — is reliably exchanged between frontend and backend systems. This creates end-to-end processes and a better customer experience.
Yes. diva-e Conclusion supports SAP CX projects from strategy and architecture through implementation and integration to operations, support, optimization, and continuous further development.