The term Total Experience (TX) is still unfamiliar to you? No problem – in this article, we explain how Total Experience is structured, what benefits it brings to your business, and the steps to achieve optimal TX.
One thing is clear: Total Experience is the key to better digital experiences – for your target audience at every single touchpoint with your brand. This way, you increase not only the number but also the quality of interactions with your company. The result: measurable competitive advantages – how exactly? Let’s dive in.
What is Total Experience?
Total Experience is a smart combination of experts and services from various fields such as digital marketing and consulting. Instead of looking at each area in isolation, we connect everything. The goal: to solve your unique challenges in the best possible way and to create real added value and a true return on investment (ROI).
Originally coined by Gartner, the term describes the combination of CX (Customer Experience), EX (Employee Experience), and UX (User Experience). At diva-e Conclusion, we go one step further and make Total Experience a holistic success model for your business.
Example: Explaining Total Experience with a home renovation
Imagine you’ve found your dream home in the suburbs and want to renovate it: new heating, larger rooms, modern windows, age-friendly stairs, and a well-kept garden. Sounds like a lot of organization, right? Architects, tradespeople, gardeners – who’s supposed to coordinate it all?
Now imagine there’s just one contact person who puts everything in the right order, keeps an eye on costs, and supervises the work – maybe even with smart AI support to save time and money. Wouldn’t that be brilliant?
That’s exactly how Total Experience works: a team of experts that manages your digital transformation holistically and replaces numerous individual agencies. This saves you time, effort, and costs – and delivers better results.
Benefits for Your Business
The overarching goal of TX: breaking down silos. Let’s say your online shop is losing visibility. Who can help? UX experts, SEO specialists, content teams, or business consultants? Our answer: all of them together! TX combines the expertise of all relevant areas into a strong, holistic solution – without lengthy coordination or duplicated work.
Total Experience helps you align all aspects of your company’s digitalization perfectly. Our experts in UX/UI, content, SEO & paid media, data analytics, and consulting work hand in hand – from the initial audit and strategy to implementation with modern technologies like Adobe, SAP, or Salesforce.
Data and AI as success factors
In business, decisions shouldn’t be made on gut feeling alone. With Total Experience, we rely on solid data and artificial intelligence.
KPI-driven: From the very beginning, we measure all key metrics – revenue, conversion rate, visibility – and align your actions accordingly.
AI-powered: From analysis to content creation to quality assurance, AI helps complete projects faster and more cost-effectively, without compromising quality.
The result: rapid, sustainable improvements that secure your competitiveness.
Steps to optimal Total Experience
Targeted potential analysis: Where are your greatest growth opportunities – online and offline?
Consistent customer journey: From audience analysis to design and marketing, we create a seamless experience that excites and retains customers.
Leveraging synergies: All parts should be seamlessly connected to avoid delays and unnecessary costs.
Ready for Total Experience?
We show you where your brand stands today and where untapped potential lies – across all channels.
We also offer workshops to evaluate with you how AI solutions can be implemented in your business to automate routine tasks and achieve success faster.
Want to learn more? Our experts are ready to answer your questions.
