On-demand webinar: Automotive Aftermarket re-invented

Best4Tires as Leading Digital Service Provider & Market Place

All other diva-e webinars at a glance

Best4Tires as Leading Digital Service Provider & Market Place

All other diva-e webinars at a glance
This is what you will learn in our on-demand webinar

It's no secret: good customer relationships are becoming increasingly important for companies. If you want to gain a competitive advantage, you have to continuously improve them. But what will customer relationship management look like in the future? What are the trends and what are the latest best practices? Answers are provided in our (online) masterclass.

With the title "Automotive Aftermarket re-invented - Best4Tires as Leading Digital Service Provider & Market Place", diva-e will take a closer look at the automation of sales and marketing processes together with the CMO of Best4Tires and experts from Salesforce.

Our expert panel discussed the following key topics, among others:

  • The Story Behind: Best4Tires as Leading Digital Service Provider and Marketplace

  • CRM as a strategic cornerstone for the Best4Tires DCX strategy

  • Target group identification and approach with Salesforce

  • Omnichannel CRM for an optimized B2B and B2C customer approach

  • Outlook: "Next Level B2B Marketplace" and the importance of CRM

  • B2B and B2C: How big is the difference?

  • Challenges and opportunities in the B2B CRM environment

Watch online now (German only):

The speakers
Ulrike Wortmann

CMO | Best4Tires


As CMO, Ulrike brings with her extensive automotive expertise from more than 20 years of experience at well-known companies in the areas of retail and marketing. As Chief Marketing Officer (CMO) of Best4Tires Holding GmbH, she is responsible for the digital transformation of the company into a leading European B2B tire trading platform. Prior to that, she was responsible for marketing & brand, end customer communication and e-commerce at A.T.U. At BMW, she established loyalty/CRM programs for the BMW and MINI brands in Europe.

Maximilian Albert

Regional VP | Salesforce


Maximilian is an experienced Chief Executive Officer with a proven track record in the internet industry. His expertise lies in digital strategy, search engine optimization (SEO), business intelligence, business development and marketing strategy. He is a strong business development professional with a Bachelor of Applied Science (BASc) with a major in Economics from Johann Wolfgang Goethe University Frankfurt am Main.

Florian Weckesser

Manager Strategy Consulting |

diva-e


Florian Weckesser is Manager and Team Lead Digital Business Consultant at diva-e. He has been gaining experience in the digital business environment for over seven years and has already supported numerous digital transformation and change management projects. At diva-e, his focus is on the development and implementation of digital commercial excellence strategies.

Frank Rauchfuß

Managing Director Consulting & Data


As Managing Director, Frank Rauchfuß is responsible for diva-e's Consulting & Data divisions. Frank has been working in e-commerce since 1998 and has played a key role in shaping the rapid development of online business in start-ups and various companies. Online marketing, online sales, new product development and digital transformation are his specialties. As a long-standing manager in companies, he knows exactly what potential the networked management of online and offline channels entails. Frank knows the opportunities along the customer journey and uses his expertise to boost customer performance. He supports advertisers in successfully leveraging their wealth of data. Frank is also a sought-after speaker in the fields of digital transformation, product innovation and performance marketing.