GEO / GAIO – AI Website Optimization

Strengthen your visibility in AI search

How visible is your brand to AI & LLMs


Generative AI such as ChatGPT, Gemini, Claude & Co. increasingly determines which brands are mentioned, cited, and recommended. Check now how well your website or brand is prepared for visibility in AI Overviews and Large Language Models – and where there is concrete optimization potential.

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Why is GAIO crucial for your brand’s visibility?

Online search is changing fundamentally: instead of long lists of results, users increasingly expect direct AI-generated answers. AI visibility builds trust before the click – and makes the difference as traditional search results lose relevance.


Your visibility and positioning in LLM systems therefore determine trust and reach. Without a holistic GAIO strategy, you risk becoming invisible or irrelevant in AI search.


Our approach: We help you prepare content, brands, and digital assets so that they are correctly understood and recommended by Large Language Models (LLMs).

SEO & Content
SEO & Content

SEO and content are shifting away from pure Google rankings toward citability in AI answers. Structure, semantics, and content clarity determine whether LLMs can use your content.

SEA & Paid
SEA & Paid

Paid campaigns strengthen key brand signals, reach, and authority – factors that are also relevant for how brands are classified by LLMs.

Social & Online-PR
Social & Online-PR

A consistent brand presence beyond your own website increases authority and trust. These off-page signals are key factors in whether brands are perceived by LLMs as relevant sources.

UX / UI
UX / UI

Page structure helps LLMs understand content. Accessibility is crucial here, as LLMs have similar technical requirements to screen readers – meaning accessible pages also perform better in GAIO.

GAIO Audit – Your first step toward LLM reach

The key is for brands to be recognized by AI systems as relevant, citable sources. In Google AI Overviews and LLM answers, only content that is structured, trustworthy, and semantically clear appears.


With our audit, we make your brand AI-ready and identify potential weaknesses:

  • Visibility gaps in AI systems

  • Content ambiguities or contradictions

  • Missing semantic signals

  • Structural weaknesses for AI processing


The result: A clear assessment, concrete recommendations, and a strategic foundation for your AI optimization.

Our Audit Framework

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AI Readiness & KPI Framework
AI Readiness & KPI Framework
  • Development of an AI & search KPI framework

  • Metrics such as Share of Search, LLM visibility & brand citation frequency

  • Holistic search strategy across SEO, SEA & AI search


Your benefit: You don’t just see whether you are visible – but where, how, and why.

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Brand Authority & Content Excellence
Brand Authority & Content Excellence
  • High-quality, citable content instead of pure keyword optimization

  • Thought leadership & consistent brand presence

  • Integration of SEO, SEA & content strategy


Your benefit: Your brand becomes a trusted source, not a generic website.

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E-E-A-T & Trust Signals
E-E-A-T & Trust Signals
  • Strengthening Experience, Expertise, Authoritativeness & Trustworthiness

  • Optimization of author profiles, entities & sources

  • Content formats that deliberately strengthen AI signals


Your benefit: AI systems recognize your content as credible, helpful, well-founded, and worthy of citation.

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Technical Foundation & AI Compatibility
Technical Foundation & AI Compatibility
  • Performance & mobile optimization, accessibility & UX

  • Structured data & semantic markup

  • Clean data, content & API structures


Your benefit: Your content is readable, indexable, and machine-understandable – for search engines and LLMs.

FAQ – Frequently Asked Questions about the GAIO / GEO Audit

An audit that evaluates your brand’s visibility in generative AI systems and Large Language Models. It shows how well your content, structure, and brand are understood, cited, and recommended by AI.

Because users increasingly expect direct AI-generated answers. Only brands that are correctly recognized and classified as trustworthy by LLMs appear in these answers.

  • Visibility in LLMs and AI Overviews

  • Content clarity and consistency

  • Semantic signals and structure

  • Technical foundation for AI processing

A clear assessment of your AI visibility, concrete recommendations for action, and a strategic foundation for SEO, content, and brand optimization in AI search.

SEO focuses on Google rankings; GAIO evaluates whether content is understood, cited, and recommended by AI systems. It’s about AI reach, trust, and citability – not just clicks.

Based on the audit, content can be optimized, technical structures adjusted, brand and content signals strengthened, and KPI frameworks for AI visibility implemented in a targeted way.

Strengthen your visibility in AI search now

We are happy to support you in making your brand AI-ready and ensuring that your content, brand messages, and digital assets are understood, cited, and recommended by AI systems – for sustainable authority and reach in AI search.