Reach milestones faster with digital marketing

Digital Marketing Proof of Concept

Contact us

Significantly improve your proof of concept

New product development is resource intensive. Especially when it comes to larger digital projects. And yet: If your own business model is increasingly reaching its limits, there is no way around a time-consuming and money-consuming new development.

Growing visitor numbers, new needs of the target group or changes in the product range, for example, make it necessary to develop an individual store platform that goes beyond the standards of Shopify or WooCommerce stores. The problem: If the result does not meet expectations, the massive development effort was in vain. As a result, the entire company can end up in a financial mess. A scenario that you can easily avoid with consistent hypothesis testing on a broad data basis.

Contact your contact Christian Rainer now and learn how digital marketing can significantly improve your proof of concept!

Reduce investment risks. Promote innovation

The more resource-intensive the platform development, the greater the investment risk. After all, the store platform is based on assumptions and decisions that may ultimately turn out to be wrong. In the worst case, the developed platform fails to meet user expectations and the conversion rate plummets.

Because basic functional limitations become apparent too late. Because the user interface does not meet the actual needs of the target group and thus the user experience is clouded. Or simply because people like to rely on the tried and tested - and prefer to migrate to the familiar store platform of the competition if changes are too great.

In such a case, considerable resources would be wasted without countervalue, which can quickly become an existential threat to the business model. A so-called proof of concept (PoC), which divides the path to market maturity into "milestones" to be achieved step by step, is intended to prevent precisely this.

Reaching milestones faster with paid advertising

The PoC process benefits considerably from digital marketing. Paid advertising methods allow hypotheses to be tested at an early stage - for example, with regard to user acceptance.

An appropriate test design based on digital marketing allows timely validation of assumptions made - and thus accelerates the implementation of a so-called MVP (Minimum Viable Product).

This "minimum viable product" allows additional user feedback to be gathered via further ads and the developed platform to be brought to market more quickly. Our team of paid advertising experts supports you in optimizing your PoC with sound technical know-how, efficient use of data and a keen sense of your target group.

Hypothesis validation: This is how our experts proceed

Displays help you to test hypotheses at every stage of product development and to revise them if necessary. In this way, you reduce investment risks and achieve the desired result much faster. This is how a collaboration could work:

1. Understanding the target group

In close cooperation with your team, we first create hypotheses about your target groups - based on personas and in accordance with the Digital Empathy Framework. You will learn about the behavior of your target group via played content or ads and can make important, data-supported statements about their purchasing decisions. Now your development team has the basis for the further conception of an MVP.

2. Placing an ad

Subsequently, the hypotheses established regarding user interaction with the planned platform can be tested. To do this, our paid advertising experts place ads again and reach your target group without wastage on the channels they prefer to use. Via the ads placed, we direct your preferred target group to the test page to check the concept of your MVP.

3. Hypothesis validation

We use modern tools to observe the behavior of users. After collecting sufficient data, we can make reliable statements about whether the hypotheses are correct or need to be adjusted. The end result is a finished product that strikes a chord with your target group.

4. Paid Advertising & ROI-Optimization

If you wish, our experts can then support you in performance marketing so that you can exploit the maximum potential of the platform you have developed. Depending on the profile of your target group segments, we advertise on precisely those platforms that promise the greatest return on investment (ROI).

  • 1. Understanding the target group
  • 2. Placing an ad
  • 3. Hypothesis validation
  • 4. Paid Advertising & ROI-Optimization

In short: With ads optimized by our experts, you will reach the next milestone quickly and with low risk and develop a promising product for rapid growth!

Contact us at any time and without obligation if we can tell you more about proof of concept in digital marketing!

Proof of concept
Specifically predicting the success of a business idea

Proof of Concept in Digital Marketing

Proof of concept

"No [business] plan survives first contact with customers."  We don't really need more than this quote from Steve Blank to highlight the need for a proof of concept (PoC) in the business environment. But to make it even clearer: What would our mobility look like today if we had strapped roller skates to horses instead of developing the Ford Model T?

diva-e took care of the integration of a commerce system into the SAP landscape and developed a self-service portal for customers.
diva-e begleitet Weleda seit mehreren Jahren auf dem Weg der digitalen Transformation. Als großer Meilenstein der Digitaloffensive ging im Februar 2024 der Online-Shop in Deutschland live.
diva-e and dmTECH set new standards in software development and digital consulting.
Boards & More Group
mit Composable Commerce auf die Erfolgswelle
diva-e creates a unique B2B ordering experience through the online platform of the global glass market leader.
diva-e gets Vergölst's customer approach rolling by optimizing existing customer contact with Adobe Campaign.
diva-e mapped the entire digital value chain in the project with the Talanx Group for the relaunch of the corporate website and the new career portal.
diva-e develops a scalable and future-proof architecture and integrates it into the already existing backend systems.
Hertha BSC
diva-e developed a new state-of-the-art website with emotional design for Hertha BSC.
Klöckner & co
diva-e guides steel giant Klöckner through digitalisation and realises online shops with marketplace function.
FC Bayern Munich
Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.
Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord
weleda logo
Gemüseabteilung in einem Supermarkt
Logo ALDI Süd
Kitesurfer auf dem Meer
Boards & More Group Logo
Logo von Talanx
our partners

We want to create great things together. That's why we work together with world-leading technology partners. Our partnerships make us an even stronger partner for you: Together with the best in the market, we set new standards. Every day.

Google Partner Premier 2024
Google Partner Premier 2024