Performance Marketing Audit
We analyze your entire performance marketing landscape — from tracking and data quality to campaign structures and AI readiness — and deliver concrete recommendations for measurable growth.
Whether it's a Google Ads audit, Meta Ads analysis, or a full SEA audit: our Performance Marketing Audit gives you clarity on where budget is being lost — and how to win it back. Of course, we can also audit individual channels on request.
Increase the efficiency of your marketing investments
Rising advertising costs, declining ROAS, and growing opacity in tracking, attribution, and reporting — these are the core challenges in digital performance marketing today. Our Performance Marketing Audit addresses exactly these issues: we analyze your campaign, data, and marketing landscape holistically, identify weaknesses in conversion tracking, consent mode, and GA4 setup, and show you how to deploy your budget more effectively across channels, audiences, and campaigns.
At the same time, we help stabilize lead quality, reduce CPL, and sustainably optimize CPA. An external perspective — the "four-eyes principle" — provides independent feedback based on benchmark data from numerous enterprise projects and uncovers optimization potential that often remains invisible internally.
Your benefits at a glance
Optimization of conversion tracking, consent mode, first-party data, and GA4 setup as the basis for modern AI-driven campaigns and reliable attribution.
Analysis and optimization of the customer journey from first contact to qualified lead — for a lower CPL and higher marketing ROI.
Preparing your marketing landscape for AI-based campaign management such as Performance Max and Smart Bidding, as well as future search and discovery systems.
Prioritized recommendations with quick wins and a strategic growth roadmap — immediately actionable and assessed by effort and impact.
The outcome
With the Performance Marketing Audit, you gain insight into where budget is being lost and which measures offer the greatest performance leverage. You receive a prioritized roadmap with concrete recommendations to increase efficiency, reduce costs, and achieve sustainable growth.
At the same time, you lay the foundation for high-performance AI-driven marketing — with clean tracking, reliable conversion data, and a future-proof data foundation.
Our approach
Business, market & target audience analysis
Analysis of KPI strategy, budget allocation, and channel strategy as the foundation for all further evaluations.
Campaign & account structure
Assessment of campaign setup, bidding strategies (incl. Smart Bidding), ad quality, and delivery — for Google Ads, Meta Ads, and other channels.
Audiences & automation
Analysis of audience segments, remarketing structures, and automation potential for more efficient campaign management.
Tracking, analytics & data quality
Review of GA4 setup, GTM configuration, enhanced conversions, consent mode, and conversion tracking — the foundation for every informed optimization decision.
First-party data strategy & AI readiness
Analysis of your first-party data strategy and assessment of AI readiness for Performance Max, Smart Bidding, and modern AI applications.
Customer journey, landing pages & lead quality
Evaluation of the conversion funnel, landing page performance, and lead quality along the entire customer journey.
Performance & efficiency analysis
Analysis of key KPIs such as ROAS, CPA, and CPL, as well as benchmarking against industry best practices and competitive data.
Prioritized recommendations & roadmap
Derivation of concrete measures with quick wins, a strategic growth roadmap, and clear priorities for sustainable performance optimization.
Packages & pricing: Performance Marketing Audit
Scope: Holistic marketing and data strategy
Full audit as foundation (incl. deep dive)
Detailed recommendations for campaigns, tracking, and data quality
Prioritized action roadmap with quick wins and growth levers
Joint strategy workshop for implementation planning
Ongoing support during implementation, optimization, and scaling
Regular performance reviews and roadmap adjustments
Scope: Complete performance marketing setup
Comprehensive analysis of campaigns, data, and marketing landscape
Detailed recommendations for all channels and structures
Prioritized action roadmap with quick wins
Joint strategy workshop for implementation planning
Scope: Up to 2 marketing channels
Analysis of key performance metrics and campaign structures
Initial optimization potential including management summary
Ready for more from your marketing budget?
You want to develop your performance marketing activities in a data-driven way, sustainably increase your marketing ROI, and secure your long-term competitiveness? Then start now with a Performance Marketing Audit — and gain clarity on your next growth steps.
FAQ – Performance Marketing Audit
A Performance Marketing Audit is a structured analysis of your entire marketing and data landscape. It examines campaign structures, bidding strategies, conversion tracking (GA4, GTM, consent mode), attribution, first-party data, customer journey, and AI readiness. The result is a prioritized roadmap with concrete measures to increase efficiency and sustainably optimize ROAS.
The audit is designed for companies actively investing in digital performance marketing — whether e-commerce, B2B SaaS, or lead generation — whose campaigns are not delivering expected results. It is especially recommended when ROAS values are declining, CPLs are rising, data quality is poor, or before a planned budget increase.
An internal audit is often limited by tunnel vision. An external perspective from diva-e Conclusion brings independence, benchmark data from numerous enterprise projects, and cross-industry best practices. The "four-eyes principle" uncovers optimization potential that is frequently overlooked internally.
The duration depends on the chosen package: the Performance Quick Check (up to 2 channels) is completed within a few days. The Performance Deep Dive (full setup incl. strategy workshop) typically takes 3–4 weeks. The Performance Growth Program is an ongoing program for continuous optimization.
Depending on the package, you receive: a management summary with quick wins, detailed recommendations on campaigns, tracking, and data quality, a prioritized action roadmap, and — with the Deep Dive — a joint strategy workshop. All recommendations are prioritized by effort and impact and are immediately actionable.
The audit is available in three packages: Performance Quick Check from €2,000 (up to 2 channels), Performance Deep Dive from €8,000 (full setup incl. workshop), and Performance Growth Program from €15,000 (ongoing support beyond the implementation phase).
Yes. With the Performance Growth Program, diva-e Conclusion continuously supports your team in implementing, optimizing, and scaling the identified measures. Quick-win measures can alternatively be implemented on a project basis.
Yes. If you want to analyze a specific channel — such as Google Ads, Meta Ads, or SEA — this is possible with the Performance Quick Check. For a complete evaluation of the interactions between channels, we recommend the Performance Deep Dive.
A dedicated analysis step evaluates your first-party data strategy, consent structures, and the quality of your conversion signals — all prerequisites for AI-based systems like Performance Max and Smart Bidding. You learn specifically what is still missing for effective AI deployment.
diva-e Conclusion examines not just individual campaigns, but the entire performance marketing value chain in 8 structured steps — from market and target audience analysis through conversion tracking and data quality to AI readiness. This holistic approach, combined with benchmark data from leading enterprise projects, delivers insights that point-in-time tool scans cannot provide.