Market-leading platform for optimal campaign management

Adobe Campaign

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As the market-leading technology, Adobe Campaign provides a unified platform for designing, coordinating and controlling digital marketing campaigns and strategies.

This powerful marketing platform delivers superior customer experiences - ensuring you always have the right data at your fingertips and personalized messages are delivered across every channel at the optimal time.

Efficient campaign management enables cross-channel marketing as well as end-to-end consistency and 1:1 personalisation through comprehensive customer profiling. Not only can cross-channel campaigns be planned, managed and optimised, but more importantly, a unified customer journey can be provided to drive customer interaction and ensure brand loyalty. The creation of segments and the integration of desired channels enables a high degree of individualisation. In addition, the integration of a customer's personal preferences into the campaign ensures a personalised approach.

In campaign management, communication can be integrated via various channels, both online and offline. Thus, letter campaigns can be integrated in the same way as social media or email campaigns. Adobe Campaign provides a central environment for orchestrating visual campaigns and designing customer experiences, as well as a central place to access your customer data and profiles.

Built-in reporting and analytics tools allow you to analyse your customers' behaviour and better target marketing efforts. Dedicated dashboards allow you to keep an eye on your KPIs at all times. In addition, Adobe Campaign is deeply integrated with other powerful technologies from Adobe Experience Cloud and Creative Cloud.

diva-e offers not only expert advice, but also support with the technical configuration and implementation of Adobe Campaign - whether Classic or Standard. With our full-service approach, we strive for the best possible and most efficient solution for our customers individually.

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