Adobe AEM Search Advisor
Improve the discoverability of your content and boost self-service, conversion and lead generation: The AEM Search Advisor transforms your website search into an intelligent, conversational experience. Visitors ask their questions in natural language and receive precise answers based on your published AEM content – including direct links to the relevant pages.
Your AEM Content Deserves More Visibility
Many organizations already have extensive content in Adobe Experience Manager. But: traditional website search often delivers nothing more than lists of links to subpages, rather than concrete answers to users' questions.
The AEM Search Advisor uses your published AEM content and the existing Oak Lucene Index to answer questions in natural language – including source references and direct links. This makes your content more discoverable and creates a modern search experience that users already know from ChatGPT, Claude and Gemini – without changing your existing content structure.
Your Benefits at a Glance
Already published AEM content is intelligently searched and does not need to be recreated or re-maintained.
Visitors ask questions in everyday language and receive direct answers instead of long result lists.
Every answer is based on published website content and links back to the relevant sources.
The solution was developed specifically for AEM and integrates directly into existing components and architectures.
The architecture is designed for AEM as a Cloud Service and supports modern security and governance requirements.
With the Conversational Search Quick Check, we identify suitable use cases and assess technical feasibility in a short time.
The Result
Your target audience, your teams and your organization benefit from a modern, conversational search experience with intelligent processing of your existing content, better content discoverability, stronger self-service, reduced support effort, higher conversion rates and a scalable, future-proof AEM architecture.
Our Approach
Identify use cases
Analysis of the most important search queries and user journeys on your website.
Check AEM readiness
Assessment of your AEM environment – from content structure and metadata to the Oak Lucene Index, as well as technical requirements such as data privacy, network connectivity and LLM provider.
Implement MVP
Integration of the AEM Search Advisor into your AEM website and development of a first functional prototype – embedded as a chat widget or intelligent search with source-based answer generation.
Optimize answer quality
Testing with real user queries, optimization of search logic and prompting, development of guardrails and review routines, source validation and adaptation of the UX to your corporate design.
Optimization & rollout
After a successful pilot phase, we optimize search quality, answer behavior and user experience. We also implement security mechanisms, monitoring, cost controls and continuous optimization processes for live operation.
Our AEM Search Advisor Packages
Quick Check & MVP Pilot included
Performance & rate limits
Monitoring & cost controls
Dispatcher / infrastructure setup
Brand tone & optimization
Analytics & re-ranking
plus €250/month base fee for AEM backend integration (diva-e Conclusion AXP)
Quick Check included
Conversational search widget
AEM backend integration (token budget billed separately based on usage)
Initial data/index connection
KPI tracking
One-time validation (discovery phase)
Content & index quality
User journeys & search intent
LLM/security constraints
KPI & business fit
With the AEM Search Advisor, you transform your existing website search into an AI-powered, conversational entry point for your content – directly based on your Adobe Experience Manager.
The result is an intelligent search experience that understands user questions, answers them precisely and guides users to the relevant content, forms, products or contacts – transparent, scalable and fully integrated into your AEM architecture.
Let's rethink your AEM search together and implement the AEM Search Advisor in your organization.
FAQs – AEM Search Advisor
The AEM Search Advisor is an AI-powered conversational search for Adobe Experience Manager (AEM). It transforms traditional website search into a conversational experience in which users receive direct answers based on published AEM content. Instead of result lists, the system delivers precise, source-based answers tailored to user intent – with direct links to relevant pages, forms or contacts.
Many AEM websites offer large amounts of content, but traditional search only delivers link lists without context. The AEM Search Advisor improves discoverability, reduces user frustration and increases self-service, conversion and lead generation by delivering direct answers based on search intent – rather than simple keyword-based link lists.
The solution uses published content in Adobe Experience Manager and the existing Oak Lucene Index. An LLM-based layer interprets natural language, generates answers and links them to the original sources in the AEM system. The existing content structure remains unchanged.
In addition, further search integrations can be connected to the diva-e Conversational Search solution – beyond the Oak Lucene Index.
All answers are based exclusively on published content from Adobe Experience Manager. This includes pages, documents, forms and structured content in the existing content repository. No external or uncontrolled data sources are used.
Connection to additional desired data sources is possible.
Implementation takes place in three steps: a Quick Check to analyze use cases and data quality, an MVP phase with a functional chat widget or intelligent search, and a Production Rollout with monitoring, cost controls and optimizations. Getting started is fast and low-risk.
Yes. The AEM Search Advisor is fully cloud- and enterprise-ready. The architecture supports AEM as a Cloud Service, modern security requirements, governance structures and scalable enterprise setups – without any changes to the existing content architecture.
Unlike traditional search, which only shows link lists and page titles, conversational search delivers direct, understandable answers. Users no longer have to search through content themselves and benefit from the capabilities of LLMs. Existing website content can also be interpreted, compared and summarized by users. This leads to a better user experience, higher conversion rates and significantly more self-service usage.
The solution is aimed at organizations with Adobe Experience Manager that manage large volumes of content and want to modernize their website search. It is particularly relevant for marketing, digital experience and e-commerce teams, as well as organizations with high self-service requirements.
Organizations benefit from better content discoverability, reduced support effort, higher conversion rates and stronger utilization of existing content. At the same time, the digital customer experience is modernized without changing existing AEM systems or content structures.
Answers are based exclusively on verified AEM content and are continuously optimized. During implementation, search logic, prompting, UX and source validation are tested and refined. In addition, log monitoring, guardrails and search analytics ensure quality assurance in live operation.