diva-e Festival 2023 – Online Marketing Edition

THIS WAS OUR EVENT FOR DIGITAL CHAMPIONS

THIS WAS OUR EVENT FOR DIGITAL CHAMPIONS

27.04.23, diva-e Munich

#timetoperform

Under the motto #timetoperform, we have brought together experts and decision-makers for digital channels, campaigns and end-to-end solutions to tackle the challenges and trends of online marketing together.

Performance and efficiency in marketing have never been more important than in 2023. Seamless digitalization, automation, AI and a customer-centric approach across marketing & IT budgets are the drivers of success in times of a paradigm shift.

1

Day

12

Sessions

20+

Top speakers

#timetoperfom - these were our topics

A colorful mix of panel discussions, workshops, master classes, networking and a festival feeling awaited all participants in Munich. The focus was always on practical relevance with experience reports and real use cases.

These were our keynotes
Foto von Simone Lafargue
Simone Lafargue

Successful leadership on the wave of AI & Gen Z

We are in the midst of a paradigm shift, as AI technologies and the changing values of Gen Z are transforming traditional management structures into new leadership approaches.

Foto von Peter Gentsch
Prof. Dr. Peter Gentsch

ChatGPT & Co: From buzz to business!

The topic of ChatGPT is currently extremely hyped. However, the discussion often leaves open the question of how these technologies can be monetized.

These speakers were there

Foto von Amrei Zoebele
Foto von Melissa Danilov
Foto von Artur Rutkiewicz
Foto von Stuart Baker
Foto von Anna Wuerthner
Foto von Hans Elstner
Foto von Florian Braun
Foto von Franz Wegner
Foto von Stephan Uebelhoer
Markus Walter - Head of SEO
Foto von Jacqueline Els
florian-defiebre_sw_800x800px
Foto von Alexander Breitenbach
Foto von Bettina Koertge
Foto von Marcus Tandler
Foto von Benjamin Szturmajsw
matthias-hotz-sw_600x600px
Foto von Lena Wolf
(Live) Site Audit by diva-e SEO and Content - Partner in Crime for maximum performance.
Amrei Zöbele, Senior SEO Consultant | diva-e
Trend topic CDP - The Adobe Experience Platform in the context of advertising using the example of Telefonica
Melissa Fröhlich, Senior Expert Solutions Consultant | Adobe
Trend topic CDP - The Adobe Experience Platform in the context of advertising using the example of Telefonica
Artur Rutkiewicz, Expert Adobe Solution Consultant | diva-e
Who am I and if so how many? – Why your campaign planning should start with digital empathy
Stuart Baker, Senior Sales Director | GWI
Who am I and if so how many? – Why your campaign planning should start with digital empathy
Anna Würthner, Digital Strategy Consultant | diva-e
Diving into the metaverse. Insights and recommendations for companies
Hans Elstner, CEO | rooom AG
diva-e Commerce Solutions presents: Product information as the basis of the first-party data strategy in commerce campaigns.
Florian Braun, Senior Data Solution Consultant | diva-e
My target group is not on TikTok.
Franz Wegner, Vertical Video Expert | Franz Wegner Productions
We are the world - successfully planning and producing international SEO content.
Stephan Uebelhör, Expert Content Consultant | diva-e
Go Big or Go Home – enterprise SEO success.
Markus Walter, Head of SEO | diva-e
(Live) Site Audit by diva-e SEO and Content - Partner in Crime for maximum performance.
Oliver Ibelshäuser, Head of Content | diva-e
Page Performance Master Class - making visitors happy faster.
Raymond Eiber, Senior SEO Consultant | diva-e
diva-e Commerce Solutions presents: Product information as the basis of the first-party data strategy in commerce campaigns.
Ralph Scipio, Senior Performance Marketing Manager & Team Lead | diva-e
diva-e Commerce Solutions presents: Product information as the basis of the first-party data strategy in commerce campaigns.
Jacqueline Els, Manager Data Consulting & Solutions (Fokus PIM/MDM) | diva-e
Success factors for websites in the insurance and financial sector - and the most common SEO and user experience pitfalls.
Florian Defiebre, Jr. Solution Consultant | Ryte
Success factors for websites in the insurance and financial sector - and the most common SEO and user experience pitfalls.
Alexander Breitenbach, Solution Consultant | Ryte
Who am I and if so how many? - Why your campaign planning should start with digital empathy || Diving into the metaverse. Insights and recommendations for companies || diva-e Commerce Solutions presents:Product information as the basis of the first-party data strategy in commerce campaigns || 360° Social for B2B - and what it has to do with the egg and the hen.
Christian Rainer, Head of Paid Advertising | diva-e
POV: It's 2023 and you're still thinking in platform pigeonholes - we're not! Why a holistic content strategy leads to success.
Bettina Körtge, Senior Content Consultant & Team Lead | diva-e
Success factors for websites in the insurance and financial sector - and the most common SEO and user experience pitfalls.
Marcus Tandler, Co-Founder und Chief Evangelist | Ryte
YouTube - 3 hacks for more reach!
Benjamin Stzurmaj, Executive SEO | SIXT
Page Performance Master Class - Make visitors happy faster || Go Big or Go Home - Enterprise SEO Success.
Matthias Hotz, Head of Technical SEO | diva-e
POV: It's 2023 and you're still thinking in platform pigeonholes - we're not! Why a holistic content strategy leads to success || 360° Social for B2B - and what it has to do with the egg and the hen.
Lena Wolf, Senior Content Consultant | diva-e
Foto von Amrei Zoebele
(Live) Site Audit by diva-e SEO and Content - Partner in Crime for maximum performance.
Amrei Zöbele, Senior SEO Consultant | diva-e
Foto von Melissa Danilov
Trend topic CDP - The Adobe Experience Platform in the context of advertising using the example of Telefonica
Melissa Fröhlich, Senior Expert Solutions Consultant | Adobe
Foto von Artur Rutkiewicz
Trend topic CDP - The Adobe Experience Platform in the context of advertising using the example of Telefonica
Artur Rutkiewicz, Expert Adobe Solution Consultant | diva-e
Foto von Stuart Baker
Who am I and if so how many? – Why your campaign planning should start with digital empathy
Stuart Baker, Senior Sales Director | GWI
Foto von Anna Wuerthner
Who am I and if so how many? – Why your campaign planning should start with digital empathy
Anna Würthner, Digital Strategy Consultant | diva-e
Foto von Hans Elstner
Diving into the metaverse. Insights and recommendations for companies
Hans Elstner, CEO | rooom AG
Foto von Florian Braun
diva-e Commerce Solutions presents: Product information as the basis of the first-party data strategy in commerce campaigns.
Florian Braun, Senior Data Solution Consultant | diva-e
Foto von Franz Wegner
My target group is not on TikTok.
Franz Wegner, Vertical Video Expert | Franz Wegner Productions
Foto von Stephan Uebelhoer
We are the world - successfully planning and producing international SEO content.
Stephan Uebelhör, Expert Content Consultant | diva-e
Markus Walter - Head of SEO
Go Big or Go Home – enterprise SEO success.
Markus Walter, Head of SEO | diva-e
(Live) Site Audit by diva-e SEO and Content - Partner in Crime for maximum performance.
Oliver Ibelshäuser, Head of Content | diva-e
Page Performance Master Class - making visitors happy faster.
Raymond Eiber, Senior SEO Consultant | diva-e
diva-e Commerce Solutions presents: Product information as the basis of the first-party data strategy in commerce campaigns.
Ralph Scipio, Senior Performance Marketing Manager & Team Lead | diva-e
Foto von Jacqueline Els
diva-e Commerce Solutions presents: Product information as the basis of the first-party data strategy in commerce campaigns.
Jacqueline Els, Manager Data Consulting & Solutions (Fokus PIM/MDM) | diva-e
florian-defiebre_sw_800x800px
Success factors for websites in the insurance and financial sector - and the most common SEO and user experience pitfalls.
Florian Defiebre, Jr. Solution Consultant | Ryte
Foto von Alexander Breitenbach
Success factors for websites in the insurance and financial sector - and the most common SEO and user experience pitfalls.
Alexander Breitenbach, Solution Consultant | Ryte
Who am I and if so how many? - Why your campaign planning should start with digital empathy || Diving into the metaverse. Insights and recommendations for companies || diva-e Commerce Solutions presents:Product information as the basis of the first-party data strategy in commerce campaigns || 360° Social for B2B - and what it has to do with the egg and the hen.
Christian Rainer, Head of Paid Advertising | diva-e
Foto von Bettina Koertge
POV: It's 2023 and you're still thinking in platform pigeonholes - we're not! Why a holistic content strategy leads to success.
Bettina Körtge, Senior Content Consultant & Team Lead | diva-e
Foto von Marcus Tandler
Success factors for websites in the insurance and financial sector - and the most common SEO and user experience pitfalls.
Marcus Tandler, Co-Founder und Chief Evangelist | Ryte
Foto von Benjamin Szturmajsw
YouTube - 3 hacks for more reach!
Benjamin Stzurmaj, Executive SEO | SIXT
matthias-hotz-sw_600x600px
Page Performance Master Class - Make visitors happy faster || Go Big or Go Home - Enterprise SEO Success.
Matthias Hotz, Head of Technical SEO | diva-e
Foto von Lena Wolf
POV: It's 2023 and you're still thinking in platform pigeonholes - we're not! Why a holistic content strategy leads to success || 360° Social for B2B - and what it has to do with the egg and the hen.
Lena Wolf, Senior Content Consultant | diva-e
These were our highlights at a glance
🚀 Best Practices

Authentic customer projects and best learnings that deliver real added value

💡 Branchen-Insights

Exclusive (tool) insights thanks to our top partners such as Ryte, Akeneo and GWI

🎮 Interactive

Immerse yourself in the metaverse with the AR portal from our partner rooom

💭 Networking

Exchange at eye level with B2C and B2B experts from various industries

🍕 Drinks & Food

Gastro-Highlights den ganzen Tag über - inkl. Barista und Buffet am Abend

🎤 Live-Band

Musical finale to the festival day with live music

Watch aftermovie

Our festival partners

We are proud to have these top partners on board and to make the festival a complete success together with them!

Ryte Logo

Ryte

Ryte Logo

Ryte is an award-winning SaaS company headquartered in Munich and is one of the fastest growing technology companies in Europe. Ryte helps companies and agencies to sustainably optimize their website by combining the six key aspects of website user experience: search engine optimization, quality assurance, performance, sustainability, accessibility and compliance. The Ryte platform is currently trusted by more than one million users worldwide.

Ryte is represented in Munich and Ho Chi Minh City with +100 employees. Global companies such as Allianz, Boehringer Ingelheim, Daimler and Sixt use Ryte's technology and innovative power to realize the full potential of their websites.

room Logo

room

room Logo

Enterprise Metaverse Solutions offers a platform for creating, managing and sharing interactive virtual experiences in 3D, AR and VR. The start-up specializes in enterprise metaverse solutions, digital showrooms, 3D product presentations and virtual events. rooom creates completely new possibilities for marketing, sales, education, collaboration, events and entertainment. The platform consists of rooomProducts for the creation, management & presentation of impressive 3D models; rooomSpaces for the simple design of showrooms, exhibition stands, learning spaces or even metaverse environments and rooomImmersions for the visualization of 3D content in augmented reality. rooomEvents offers a highly scalable GDPR-compliant platform for the central planning & implementation of interactive digital and hybrid events.

Retresco Logo

Retresco

Retresco Logo

Retresco is a market leader in the automated analysis and generation of content to develop demand, customer satisfaction and scale growth. Whether in digital commerce, media or a similar industry, companies benefit from automatically generated and easily scalable website, product and SEO texts - across all channels and in all relevant European languages.

Retresco also offers professional services along the entire content lifecycle. As part of customer-specific projects, semantic processes are also developed to make data and content accessible and utilize it through targeted information retrieval.

Gwi logo

GWI

Gwi logo

GWI is an audience insights technology company. The company's SaaS platform and customized data products are used daily by the world's largest brands, media companies and agencies to quickly gain a deep understanding of their audiences.

The company's flagship survey represents 2.7 billion people around the world. Through a combination of survey data and analytics, clients can gain deep insights into behaviors, attitudes and interests from extensive data sets such as GWI Kids, GWI Sports, GWI USA, GWI Gaming, GWI Travel and GWI Work.

Watch recordings now!

Our partners

Google Partner Premier 2024
Google Partner Premier 2024

We want to create great things together. That's why we work with leading global technology partners. Our partnerships make us an even stronger partner for you: together with the best on the market, we set new standards. Every day.