Where is Google heading in 2023 and what does this mean for marketing?

Efficient target group addressing amidst the tensions of data protection, intelligent customer data and asset management, successful CRO campaigns, increasing sales with YouTube as a shopping platform: challenges and trends like these are changing and shaping digital marketing. At our first Google Live event on October 6, 2022 in Munich, we shed light on what this means in concrete terms for company goals and what measures you can take to stay on the ball.

The conclusion of our participants: A successful evening with exciting topics and great opportunities for personal exchange at eye level among experts.

Watch our aftermovie and get an insight into our event.

Watch the aftermovie here

• 2023 will be characterized by economic and overall uncertainty

• Digital marketing must therefore be directly aligned with corporate goals

• Privacy-centric measurement and the activation of first-party data are hygiene factors in user activation

• The Google Ads API and asset libraries offer technological foundations for efficient processes

• Digital empathy and effective user centricity also require integrated optimization of landing pages

• Video advertising and YouTube channels offer high-quality interaction options for a high-quality user experience along the entire customer journey

• diva-e ensures the performance of customer campaigns and supports the transformation along changing user behavior

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