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Where is Google heading in 2023 and what does this mean for marketing?

An exchange with Google and diva-e experts

An exchange with Google and diva-e experts

Efficient target group addressing amidst the tensions of data protection, intelligent customer data and asset management, successful CRO campaigns, increasing sales with YouTube as a shopping platform: challenges and trends like these are changing and shaping digital marketing. At our first Google Live event on October 6, 2022 in Munich, we shed light on what this means in concrete terms for company goals and what measures you can take to stay on the ball.

The conclusion of our participants: A successful evening with exciting topics and great opportunities for personal exchange at eye level among experts.

Watch our aftermovie and get an insight into our event.

Aftermovie (German only)

Watch the aftermovie here

Key facts about the workshops

  • 2023 will be characterized by economic and overall uncertainty

  • Digital marketing must therefore be directly aligned with corporate goals

  • Privacy-centric measurement and the activation of first-party data are hygiene factors in user activation

  • The Google Ads API and asset libraries offer technological foundations for efficient processes

  • Digital empathy and effective user centricity also require integrated optimization of landing pages

  • Video advertising and YouTube channels offer high-quality interaction options for a high-quality user experience along the entire customer journey

  • diva-e ensures the performance of customer campaigns and supports the transformation along changing user behavior

A few more insights into our event

Foto Meeting
Grafik Event
Foto Gespräche
Foto von Gruppe
The speakers
Christian Rainer

Head of Paid Advertisin

Vanessa Zimmermann

Senior Performance Marketing Manager

Foto von Benjamin Szturmajsw
Benjamin Szturmaj

SEO Consultant

Foto von Eugenia Klemusch
Eugenia Klemusch

Agency Development Manager Germany, Google

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Our partners

Google Partner Premier 2024
Google Partner Premier 2024

We want to create great things together. That's why we work with leading global technology partners. Our partnerships make us an even stronger partner for you: together with the best on the market, we set new standards. Every day.