Strategic orchestration for sustainable digital transformation

The 9-Grid Model

Your framework for holistic, scalable, and impact-driven transformation


Digital transformation can only succeed when strategic goals, operational capabilities, and technology investments are aligned in a meaningful way.


The diva-e Conclusion 9-Grid model provides a reliable transformation framework for this purpose.


The goal of the framework is to create good customer experiences across all channels, improve collaboration between departments, and build a modern foundation for technology and data.


We accompany you from strategic alignment to successful scaling—data-driven, structured, and measurable.

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The biggest challenges on the path to sustainable transformation

Companies often face structural and organizational hurdles in digital transformation programs. Typical pain points include:

  • Lack of strategic alignment: Teams work in silos, important initiatives compete with each other or address different goals.

  • Operational friction and inefficient collaboration: Unclear roles, lack of accountability, and heterogeneous processes hinder speed, ownership, and sustainable progress.

  • Technological complexity and lack of scalability: Outdated systems, inconsistent data architectures, or fragmented platform landscapes hinder innovation, personalization, and cross-channel experience consistency.

  • Lack of transparency about dependencies: Initiatives are planned and implemented in isolation, which often leads to risks being identified late and projects being unnecessarily delayed.

  • Low adaptability of the organization: A lack of change management, low digital maturity, or a lack of expertise mean that new processes and technologies are not sustainably anchored.

How your business can benefit from the 9-Grid model

The 9-Grid model in practice: We provide you with comprehensive support using a clearly structured approach across the three strategic levels of the 9-Grid model, identifying the key blockers and the most effective enablers.

DCX Transformation – orchestrated, cross-channel customer experiences
DCX Transformation – orchestrated, cross-channel customer experiences

Goal: A consistent, personalized customer experience across all channels, based on genuine customer needs and clearly defined value contributions.

Learn more about DCX transformation
Operational Excellence – Structures, Processes, and Organization for Efficient Implementation
Operational Excellence – Structures, Processes, and Organization for Efficient Implementation

Goal: Smooth, integrated collaboration between teams, functions, and markets as the basis for speed, quality, and sustainable anchoring.

More about operational excellence
Technology & Data – A sustainable foundation for innovation, speed, and efficiency
Technology & Data – A sustainable foundation for innovation, speed, and efficiency

Goal: A scalable, integrated, and high-performance technology and data foundation that supports all experience and enablement requirements.

Learn more about Technology & Data

Our customer references

Take the next step now

Start your digital transformation with a personal consultation with our diva-e Conclusion experts. We will show you how to effectively combine strategy, processes, and technology.