For Enterprise Clients & Franchise

Local SEO Tool

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The Local SEO Tool is the all-in-one solution that allows you to manage your local SEO strategy in a data-driven way and keep an eye on important metrics. Our tool solution is aimed at enterprises with several hundred local sites as well as franchises and chain stores. Central control of all sites as well as a uniform CI-compliant appearance of the local sites are guaranteed. The Local SEO tool helps you monitor your KPIs. It combines local rank tracking, local listing, citation management, local content, review management, performance monitoring and reporting. The components of the tool can be individually tailored to your needs. A one-stop shop with easy handling to push your online performance.

Local SEO Tool: USP at a glance
  • Customized Suite: CI compliant, tailor-made tool solution  

  • Performance Monitoring: KPIs & successes always in view  

  • Central data management and maintenance  

  • Big Scale Local SEO for several hundred sites  

  • Uniform transfer of master data to dozens of yellow pages, directories & map services (national & international)  

  • Targeted tracking of local rankings  

  • Checking of duplicated content  

  • Support in building local landing pages  

  • Personal consulting around the tool solution and Local SEO in general

Why is Local SEO important for your business?

Today, customers are increasingly being acquired digitally. 80 percent* search online before buying offline on site. Mobile search queries in combination with a location or the addition of "near me" to the search phrase are continuously increasing. Users search for companies, products and services. They obtain information on the website, on rating portals and in yellow pages, in online directories or via the Google company profile. 50 percent* of users visit a local store promptly. Consistent and up-to-date information about your company's stores is thus essential to ensure the best possible discoverability.

There are a variety of ranking factors that determine the visibility as well as the relevance of your business among the competition. Expand your digital presence in the best possible way. Local listings generate backlinks for your homepage - but this is only a small part of Local SEO. If you develop a suitable Local SEO strategy, as a local company you can compete with the "big players" in local search queries.

* Understanding Consumer Local Search Behaviour, Think with Google 2014

Our services and benefits for you

With the Local SEO tool, we provide you with large-scale support in all aspects of local search engine optimization. As a Local SEO agency, we know the adjustment screws and help you to improve the visibility for your business in local search queries and other parameters. Our Local SEO services include automation of citation management or maintenance of central master data of the Google company profile as well as Local SEO consulting. Together with you, we develop a data-based 360° Local SEO strategy for your business. In doing so, we incorporate all aspects of local search engine optimization as well as the discoverability of your locations via Google Maps, local search queries and local pack playouts.

Our strategy development covers all areas of Local SEO: We also support you in the technical and content-related development of local landing pages. Benefit from our SEO know-how and many years of experience and expertise in the field of Local SEO. If you rely on our Local SEO tool, you will have a dedicated contact person at your side. Together we discuss the results of the reporting or take a new strategic direction. We’re here for you whenever questions arise about the tool solution or Local SEO in general.  

We coordinate the performance and thus the individual services of the Local SEO tool individually with you to suit your company. Whether you are a franchise company or a large corporation with hundreds of local sites - the Local SEO Tool enables Big Scale SEO with little administrative effort.

Features of the Local SEO Tool in detail

The Local SEO Tool provides you with an innovative centralized tool solution to measure online performance across Germany. Monitor success via rank tracking and other metrics, such as local visibility. Reach a larger target group via local listings and manage customer reviews centrally. All parameters in one tool and one contact person for all questions - the Local SEO Tool makes it possible. Gain a competitive advantage with our tool solution. 

All data at a glace

Custom Dashboards

Via the dashboard of the Local SEO tool, you navigate to all connected areas such as Local Listing, Review Management, Rank Tracking or the visibility values and contact rates via the Google company profile for all defined locations. We coordinate the color design with the specified CI of your company. Local site managers can thus see the data of all relevant branches clearly in one place. You already know exactly how you want the dashboard to be structured and which service components you would like to have for your Local SEO? Let us know. We will tailor the content structure of your Local SEO tool to your wishes. We would be happy to implement a download area where we can store documents that are relevant to you.

Ranking-Results clearly prepared

Local Rank Tracking

Always keep an eye on your ranking results with the Local SEO Ranking Tool. Track the development for your defined locations week by week. Local Rank Tracking provides you with precise local ranking data that gives you a complete picture of your online visibility. This way, you can see how visibility and playouts are doing in the Local Pack via Local Search Ranking. The Local Search Rank Tracker queries a defined keyword set tailored to your business and matches it with your locations. It is also possible to query places or regions. Our Local SEO experts will be happy to work out a keyword set that suits you best, so that you can fully exploit your potential.

Quick overview of maintained online directories and map servies

Local Listing & Citation Management

Manual entries in online directories were yesterday. The Local Listing Tool gives you the possibility to automatically enter and maintain your business locations in the most important online directories. Changes to images, addresses or opening hours are transmitted to the connected business directories and map services every 24 hours via Citation Management. With the Local Listing Scan, you can see the status of the transmission at any time, including a link to the directory entry or an image of the entry. The transmitted parameters also include the URL for the local location's website, if available. Via Local Listing and the entry in corresponding business directories, you generate backlinks for your homepage. 

Individual content tailored to your business

Local Content: Text creation for local landing pages

Content is essential for a landing page. After all, prospective customers want to know what services you offer. But content is not only king for the prospects. The website structure and thus also the thematic content are one of the central ranking factors for Local SEO. If SEO criteria are met, you have better conditions than with a standard text that is not tailored to your services and benefits.

Local Content gives you a competitive advantage over the mass of standard texts. To tailor the content to your needs, our local content specialists conduct a telephone interview with you. This allows us to agree on the main content areas and to work out a profile for your business. The text is created using SEO criteria such as a competitive analysis, keyword research and consideration of your individual Local SEO strategy. If an API interface is implemented, we publish the texts on your homepage. With local content, your chances of being listed as a result in search queries increase. This enhances the relevance of your business in the defined range of topics.

Furthermore, depending on the defined package, it is possible to order additional content modules directly via the Local SEO tool as well as to receive an individual welcome text for your Google company profile and sales-optimized product texts for the company profile. If you rely on Local Content, a regular check for duplicate content is automatically integrated into the tool. In addition, an exclusive service hotline with a personal contact person is available. Moreover, a Local SEO consultation or results discussion is provided for the development of the local content.

KPIs & success always in view

Performance Monitoring & Reporting

With the suite's monitoring, you keep an eye on all important metrics and KPIs - tailored to your needs. Monitoring gives you the opportunity to track defined goals, analyze performance, and draw conclusions about the success of measures taken. Analyze, export and report all KPIs conveniently according to your needs. Using the automated report function, all reports can also be sent to a group of recipients defined by you.

Rezensionen einfach und zentral verwalten

Review Management

With Review Management, you manage all reviews and ratings across different platforms such as the Google Business Profile or connected review portals through the Local SEO tool in one central location. Our Review Management also offers a response function - respond directly to customer reviews without having to log into individual accounts. Review Monitoring displays how many customer reviews you have on which platform. Activate the alert function and you will be notified as soon as you receive a new customer review. By means of maintained reviews in the Google Company Profile, you gain relevance and can stand out in the local competition when your competitors neglect this aspect. Reviews in your Google company profile (formerly Google my Business) create trust among users and have an impact on search engine rankings.

The most important questions about the Local SEO tool

Local SEO is a subfield of search engine optimization with a focus on regional search queries. The goal is to increase the relevance for local and regional retailers and thus place them in the search results.

Besides the DACH region, the Local SEO tool can be used globally for all your business locations. 

Yes, you can use the Local SEO tool to manage all your sites via a dashboard solution. This way you have all relevant data at a glance and can compare the development of the sites with each other.

SEO tools help you monitor your online performance and the state of your search engine optimization. Real-time queries for all relevant data from internal linking to search volume development. Learn more about OneProSeo - the SEO suite for strong organic growth.

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Schott
diva-e creates a unique B2B ordering experience through the online platform of the global glass market leader.
dmTech
diva-e and dm set new standards in software development and digital consulting.
Weleda
diva-e begleitet Weleda seit mehreren Jahren auf dem Weg der digitalen Transformation. Als großer Meilenstein der Digitaloffensive ging im Februar 2024 der Online-Shop in Deutschland live.
Vergölst
diva-e gets Vergölst's customer approach rolling by optimizing existing customer contact with Adobe Campaign.
Talanx
diva-e mapped the entire digital value chain in the project with the Talanx Group for the relaunch of the corporate website and the new career portal.
STAUFF
diva-e develops a scalable and future-proof architecture and integrates it into the already existing backend systems.
Hertha BSC
diva-e developed a new state-of-the-art website with emotional design for Hertha BSC.
Klöckner & co
diva-e guides steel giant Klöckner through digitalisation and realises online shops with marketplace function.
FC Bayern Munich
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EDEKA
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