Personalized customer experiences

Adobe Target

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Tailor-Made Customer Experiences with diva-e

In a digital world where targeted user engagement is the fastest path to potential customers, our diva-e experts recommend Adobe Target, the advanced personalization and testing tool in the Adobe Experience Cloud. Adobe Target represents a versatile, platform-independent framework that personalizes and optimizes websites, apps, and digital products.

The market and customer requirements are constantly changing – we equip you with the setup to respond to these dynamic conditions and actively participate in shaping communication approaches. Our services to include Adobe Target Setup include consulting and implementation, always aiming to position your business at the forefront of the digital market.

diva-e relies on market leader Adobe Target

Due to years of experience, diva-e consciously relies on the platform-agnostic framework of Adobe Target to personalize websites, apps, and IoT products (such as chatbots, voice assistants, etc.), and optimize them through targeted A/B/n tests. Adobe Target also secured the Market Leader position in Gartner Magic Quadrant and The Forrester Wave.

Why Adobe Target is Indispensable for Your Business

Throughout the entire customer journey, you can deliver tailored and personalized content and experiences to different user segments with Adobe Target. This significantly improves the user experience, leading to higher shopping cart turnovers (e.g., through recommendations, cross- and upselling), higher conversion rates, lower bounce rates, and increased customer loyalty.

Our Comprehensive Adobe Target Services

diva-e offers a full-service approach and sees itself as a partner to its customers, thus enabling the development of the most suitable and efficient solution for you. For Adobe Target customers, we offer the following services, always in close coordination with you:

We analyze your data foundation and develop customized use cases to optimize your digital platforms.

Our experts handle the seamless integration of Adobe Target into your existing structure.

Our experienced team implements A/B tests and personalization measures in Adobe Target, ensuring a smooth QA process.

We assist you in evaluating and interpreting results to derive effective recommendations for action.

Benefit from our expertise in integrating Adobe Target with other Adobe Experience Cloud tools (such as Adobe Analytics) and third-party solutions.

Our Expertise and References

We have already worked with clients like E.ON to implement tailor-made solutions for automated personalization.

We are eager to show you the individual benefits of Adobe Target so that you too can reach your customers digitally at a new level.

diva-e took care of the integration of a commerce system into the SAP landscape and developed a self-service portal for customers.
diva-e begleitet Weleda seit mehreren Jahren auf dem Weg der digitalen Transformation. Als großer Meilenstein der Digitaloffensive ging im Februar 2024 der Online-Shop in Deutschland live.
diva-e and dmTECH set new standards in software development and digital consulting.
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diva-e mapped the entire digital value chain in the project with the Talanx Group for the relaunch of the corporate website and the new career portal.
diva-e develops a scalable and future-proof architecture and integrates it into the already existing backend systems.
Hertha BSC
diva-e developed a new state-of-the-art website with emotional design for Hertha BSC.
Klöckner & co
diva-e guides steel giant Klöckner through digitalisation and realises online shops with marketplace function.
FC Bayern Munich
Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.
Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord
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