1. More than just design: a relaunch of its own corporate identity repositions the company. What motivated diva-e to take this step now?
Tilman: diva-e is one of Germany's leading digital service providers with in-depth expertise, considerable growth and an international presence. We have developed enormously over the last six years. We are characterized by a broad portfolio and excellent integration of the various service areas. Our updated identity is intended to support this positioning and establish diva-e as a strong partner at eye level, a thought leader in the digital industry, an empathetic team player and an award-winning employer. We present ourselves as agile, reliable and passionate and attach great importance to making our own versatility tangible in internal and external communication.
2. "We put the passion in transaction": What is behind the core message with which diva-e will position itself on the market in future?
Sirko: diva-e was the first company in this sector to bundle its expertise in a holistic approach as a transactional experience partner, thereby clearly highlighting its greatest strength: Our concepts and projects focus on the goal of creating digital experiences for our customers that lead to transactions and interactions in the defined target groups. Clicks, leads, commerce - diva-e has the expertise to align all digital commerce activities as closely as possible to the client's business model and to successfully develop it further - all from a single source. As a market leader in many areas, diva-e designs digital solutions that aim to encourage users to engage in monetary and communicative transactions. We firmly believe that we can only achieve this with passion and enthusiasm. The passion of our colleagues in the projects ultimately leads to digital experiences that inspire. And this enthusiasm is the "tip of the scales" when it comes to transactions such as online purchases or leads.
3. from black and white to blue: the change in color scheme is striking and what stakeholders usually notice first. What are the considerations behind the choice of color?
Tilman: Blue stands for seriousness, professionalism and an association with technology. Blue creates trust. That's what we stand for.
4. entering the customer business with a new image: What values does the new corporate identity contribute to the customer business?
With the new identity, we are also further developing our strategic themes and consistently aligning them with our corporate mission statement. This sharpened positioning puts us in a position to confidently and clearly present our strengths on the market. We are a full-service digital partner with an end-to-end offering, in short: we cover the entire digital value chain of companies and think from start to finish - for today and the future. We see collaboration as a genuine exchange for the best business results for our customers.
5. looking inwards: How do you create motivation among your employees to all pull in the same direction when it comes to corporate identity?
Tilman: What makes diva-e special is the balance between togetherness and co-creation: As a team, employees can create great things. At the same time, our growth is a permanent process of further development, also for the workforce. Thanks to our very approachable and open corporate culture, our employees are always held in high regard. It was therefore also important to us that our colleagues internalize the brand relaunch before anyone else. Because only if employees identify with diva-e in the best possible way can they themselves convey this new image to the outside world.
6. A brief outlook: How will things continue for diva-e this year? Where is the path leading?
Sirko: As a holistic digital service provider, we need to be where our global customers are. In addition to the expansion of the North American office in Cincinnati, additional offices are planned in other economic areas in order to guarantee software development and support center services around the clock and during customers' main working hours. This is the only way we can support global companies internationally in the design, development and operation of transactional platforms. In addition, we will increasingly focus on selected target industries such as automotive, B2B manufacturing and financial services, where we will apply and further expand our expertise.