6 Dec 2021

diva-e on course for success

Interview with Tilman Au

diva-e is mentioned as an example in the latest report by GP Bullhound, one of the leading investment banks and analysts for the digital services sector, with regard to the growth dynamics of the industry and its leading companies. This is also confirmed by the recently published second edition of the Lünendonk study for Digital Experience Services. Here, diva-e is among the top 20. We are proud and delighted!

A good reason to ask our CEO, Tilman, about it.

Tilman, diva-e was founded a good six years ago from various individual companies and sharpened its positioning around two years ago: from a digital agency to a transactional experience partner. Based on the good rankings and the numerous mentions in recent months, the transformation seems to have been successful, right?

Yes, definitely. Our clients need a holistic approach in order to remain competitive in this increasingly complex digital world. We can offer this as a transactional experience partner. We fully cover the entire digital value chain, from strategy to technology to operations. Our customers actively request this approach. Since diva-e was founded in 2016, we have grown by 100%. Our customers include top companies such as E.ON, Carl ZEISS and Continental. Even before the diva-e merger, they relied on the expertise of the individual companies. We believe that we have correctly recognized the signs of the times with our current positioning.

The transformation from digital agency to Germany's leading transactional experience partner probably didn't happen overnight. What milestones has diva-e achieved along the way?

The core of the diva-e story is the impressive total of 12 companies that have joined forces since 2016. We recently acquired the Salesforce specialist Howiger. We are also strengthening our service portfolio from within. In my view, a balanced mix of organic and inorganic growth is particularly important in order to position ourselves sustainably in the dynamic field of digital experience platforms.

Until 2019, the focus was on an intensive integration phase. Together with all employees, we succeeded in initiating a new diva-e culture and DNA from various individual companies. We are continuously developing our structures and processes and consolidating our corporate culture. We will continue to do so - with a constant focus on our customers and the ambition to turn them into digital champions.

Are a strengthened service portfolio and customer-centric processes enough for success or are there other fundamental building blocks?

Of course, one in particular: our employees. Let's be honest, without qualified experts, the best service portfolio in the world is useless. We owe much of our success in recent years to our great diva-e team! Of course, we want to give this back. With innovative office concepts, flexible working conditions and various other offers for personal development, we create an excellent and motivating working atmosphere. I think we are doing this quite well. We were recently named the best employer in the digitalization sector by Kununu and Focus magazine. We also secured the Great Place to Work certification once again.

What challenges do you see for 2022?

Of course, we want to make even greater use of our end-to-end service portfolio and conquer new customer groups. Our clear goal is to become the number 1 partner for digitalization in the enterprise sector.

To achieve this, we have to keep up with the speed of the digital market - and this is constantly changing, as it has been for the last 10 years. New technologies and opportunities are shooting around the corner at the speed of light. In addition, we need to continue to inspire experts and know-how carriers for diva-e. So it remains exciting and challenging.

Tilman, thank you for the interview.