Senior Digital Marketing Manager (m/f/d) Cincinnati
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Do you want to use your professional expertise to sustainably advance your clients' business model? You have already repeatedly proven your competence as a project and marketing manager in paid social and other digital marketing channels? Are you looking for an inspiring place where you can contribute your know-how, your experience and your ideas in an interactive and value-adding way, while still being able to develop yourself? Are collegial cohesion and an appreciative corporate culture important to you? Then welcome to diva-e!
diva-e is Germany’s leading Transactional Experience Partner (TXP) who is on the mission to create digital experiences that will encourage customers to drive forward the digital transformation. With the concentrated experience of over 20 years, we create e-commerce business solutions for customers such as FC Bayern München, EDEKA, E.ON, Carl Zeiss and Sky. At our offices in Germany, Bulgaria and the US we employee around 900 people who are shaping the future of the digital business either in-house, remote or at our customers' sites. We are proud of our corporate culture. Respect, trust and empowerment are key aspects in our teams, that goes beyond the workplace.
We are particularly proud of our corporate culture. Respect, trust and responsibility are lived in our teams in daily interaction - and that goes beyond the workplace.
To strengthen our team, we are looking for you in Cincinnati as a
Senior Digital Marketing Manager
Full-time
As a client and digital marketing development driver on our team, you will actively shape the future of our marketing positioning in our US location. As an expert in close exchange with the team in Germany as well as our colleagues location, you will develop, implement and evaluate customized digital marketing and advertising strategies and measures for digital ad placement for our clients' business models. Embedded in the diva-e family, you will find support, trust and inspiration to develop yourself further. We will involve you in exciting projects from day one. Here you can find a selection of our reference projects.
diva-e is Germany’s leading Transactional Experience Partner (TXP) who is on the mission to create digital experiences that will encourage customers to drive forward the digital transformation. With the concentrated experience of over 20 years, we create e-commerce business solutions for customers such as FC Bayern München, EDEKA, E.ON, Carl Zeiss and Sky. At our offices in Germany, Bulgaria and the US we employee around 900 people who are shaping the future of the digital business either in-house, remote or at our customers' sites. We are proud of our corporate culture. Respect, trust and empowerment are key aspects in our teams, that goes beyond the workplace.
We are particularly proud of our corporate culture. Respect, trust and responsibility are lived in our teams in daily interaction - and that goes beyond the workplace.
To strengthen our team, we are looking for you in Cincinnati as a
Senior Digital Marketing Manager
Full-time
As a client and digital marketing development driver on our team, you will actively shape the future of our marketing positioning in our US location. As an expert in close exchange with the team in Germany as well as our colleagues location, you will develop, implement and evaluate customized digital marketing and advertising strategies and measures for digital ad placement for our clients' business models. Embedded in the diva-e family, you will find support, trust and inspiration to develop yourself further. We will involve you in exciting projects from day one. Here you can find a selection of our reference projects.
About the job
- You will advise and guide our US based and international clients in defining their goals and KPIs for the design and implementation of the digital marketing strategy for the US market.
- You will develop strategies and implement campaigns on paid, owned and earned channels such as Google, Facebook, LinkedIn, email, affiliate marketing, retargeting and other channels as needed based on our clients’ business requirements. These campaigns may be developed by you independently or with the diva-e team in Germany depending on the need.
- You will optimize marketing campaigns for performance across channels such as search keywords and bid strategies, social media audiences and creative and affiliate relationships.
- You will monitor organic search ranking and traffic across assigned clients and make SEO recommendations as needed.
- You will develop content as needed such as blogs, social content and others as assigned.
- You will craft email marketing campaigns and build automation for efficient and effective email programs. Implement proper segmentation for optimal results and deliverability. Develop and execute lead acquisition strategies.
- You will monitor analytics and produce insightful monthly, quarterly, annual and ad hoc reports as needed. You will also be responsible for presenting these reports to clients while also fielding questions about the results. These reports should include data, but are mostly insights and strategic recommendations.
- You will lead client engagement for the accounts you are assigned to and should leverage good project management skills.
- As consultative seller and strategic leader of our pitches and (new) client projects in the U.S. market, you take active responsibility for shaping and driving our own growth from new assignments
- You support our international customers in their positioning in the USA and report your efforts and evolution directly to the Head of Paid Advertising.
- Your identification with the business models of your customers motivates you to steer their accounts to maximum performance. You master the tools necessary for this and address the additional programming required in a target-oriented manner.
- You gain the trust of your customers and colleagues through your technical expertise. You confidently develop innovative ideas, approaches and concepts to break new ground in performance marketing. You question the tried and tested and have the courage to communicate and test your thoughts openly and proactively. We offer you the necessary freedom to do this!
Requirements
- You are a true team player. One for all, all for one - that is your and our motto.
- You already have several years (4-5 y.) of experience in planning, supporting and optimizing digital marketing campaigns, ideally in an agency or agile project teams, with a focus on B2B verticals.
- Ecommerce experience is a huge plus.
- You are an absolute Paid Social Pro and understand how to successfully activate the channel also in coordination with other Owned (mailings, newsletters, notifications, SEO) However, you are also curious to extend your experience to other platforms and channels to implement holistic campaigns.
- You express your passion and expertise for the field in sound analyses and statements supported by data.
- Your communication within the team and to clients is exemplary. You bubble with empathy and sensitivity; this enables you to build bonds of trust in your professional environment. You act as a mentor and knowledge broker within the team - thereby promoting innovative solutions for our field, customers and projects.
- In addition to a university degree or adequate qualification in Marketing, Business Administration or Management, we require native English skill level. German or other foreign languages, on the other hand, are a bonus but not mandatory.
- With your experience in working with Google Marketing Platform solutions, Adobe Cloud or knowledge of R, Python and/or JavaScript, you bring an ultimate USP.
- Since our Paid Advertising Team is centrally organized, you feel confident to report or request proactively and align mainly virtually with our Team in Germany.
- You have no problems working on-site at the customer for a few days in addition to workshop appointments. This is not the rule, but it can happen.
What you get
Your moments of success are our inspiration. You are a human being - not a number! We find it very important to have a friendly and collegial work culture as well as an honest work environment. Respect, trust, and passion are indeed very important to us. We believe that with every project there will be exciting new challenges. We understand that this can only be mastered successfully as a team. Therefore, helping each other and growing together is fundamental. Working together, rethinking, and learning something new every day is essential for mastering the evolution of technology. The best ideas win with us and yours are always welcome. We also take your work-life balance very seriously. Many of us have just started a family or have time-consuming hobbies. We believe that balanced employees bring the team much further than if we burden them with overtime. That's why we make sure that they don't even have to work overtime in the first place, assign you to as few projects as possible at the same time, and support you in working independently - and in managing your own resources.
Du passt zu uns? Dann bewirb dich jetzt.
Would you like to grow with your team? Are you passionate about what you do every day and don’t mind stepping out of your comfort zone? Do you want to actively shape the future of our customers? If you answered these questions with a “yes” we’re very much looking forward to receiving your application!
There is no need for a cover letter. However, we are curious to know what drives you. Once you send in your application, we will contact you as soon as possible. If the first impression is right, an initial interview usually takes place within a week. If the chemistry is right, we are likely to schedule a second interview where you can prove your professional skills in a small case study as well as getting to know the team and explore our work environment.
Any questions? Reach out to us!
There is no need for a cover letter. However, we are curious to know what drives you. Once you send in your application, we will contact you as soon as possible. If the first impression is right, an initial interview usually takes place within a week. If the chemistry is right, we are likely to schedule a second interview where you can prove your professional skills in a small case study as well as getting to know the team and explore our work environment.
Any questions? Reach out to us!
Say hello to Sandra
Sandra Rang, our Expert Talent Acquisition Partner & Team Lead
Your contact person
Sandra Rang from our HR team will be delighted to answer any questions you may have regarding your candidate journey. She is looking forward very much to receiving your email to hr@diva-e.com. Also, feel free to connect with her directly on XING or Linkedin.
diva-e is proud to be an equal opportunity employer, and we are committed to hiring, promoting, and compensating employees based on their qualifications and demonstrated ability to perform job responsibilities.
diva-e is proud to be an equal opportunity employer, and we are committed to hiring, promoting, and compensating employees based on their qualifications and demonstrated ability to perform job responsibilities.
