Digital Commercial Excellence (DCX)
From strategy to an integrated and unique experience for your customers
Whether new solutions for your business or your platforms, we develop strategies and concepts based on your actual needs and goals. We always focus on your customers (B2C and B2B) in order to offer specific added value and thus create sustainable growth. Since strategy and technology alone do not guarantee commercial excellence, the empowerment of the organization as well as customer experience management is an essential part of our services.
Digital Commercial Excellence (DCX) Strategy
Developing and implementing a digital customer experience strategy is a future-proof requirement for companies in all industries.
For your marketing and sales success, it is essential not only to develop an apt and concise value proposition, but also to define a future-oriented target.
With the goal of creating a unique seamless cross-channel user experience for your customers, we work with you to develop a strategic concept that links your digital, analog and physical customer touchpoints.
Target Operating Model
In addition to a vision and strategy, the successful digitization of your company requires structures that are both clear and variable.
Become a digital champion with us
Inspire your customers!
Increasing digitization and the resulting changes in target group behavior are presenting companies with the question of how to deal with these new conditions. Today's "informed buyer" expects target group-oriented business models, wants to be understood, and wants to be properly met at the respective steps of the customer journey.
The digitization of the business model and the sales strategy is therefore becoming increasingly important for the survival of companies in order to meet market requirements and thus remain competitive. The goal here is to offer customers sustainable added value and to operate efficiently at the same time. While many market participants have recognized the need to adapt and are reacting with new strategies, many companies still act according to traditional rules and market understandings. The reasons for this are often a lack of capabilities within their own organization.
As a Transactional Experience Partner (TXP), diva-e supports the digitalization of corporate transactions, focusing on the customer experience that is crucial to success. As a long-term partner, we are at your side, bringing together experts in the fields of digital strategy development and digital performance optimization with a focus on sales and marketing. With our partnership-based and results-oriented consulting approach, we offer you customized solutions to:
remain competitive and successful in the long term in a dynamic, digitalized world,
understand the digital market, customer insides and trend developments,
actively integrate them into your strategic orientation, planning and structures, and
successfully steer your organization through the change
Digital Business Strategies
We see a strategic approach as an elementary basis for the success of your platforms and ambitions in digital marketing and sales. A well-defined digital business strategy provides you with a guideline to survive in the market in the long term. It shows how you compare to your competitors and what you need to stay relevant in the future. A strategy can identify trends and opportunities, as well as market changes, and creates a vision and therefore direction for your customers and customer interactions.
Our core competencies in strategy development include building a Digital Commercial Excellence (DCX) strategy or developing an omnichannel strategy. We also offer the option of developing individual strategy elements exclusively (such as a target image) or reviewing existing strategies and aligning implementation projects (such as the construction of a digital platform) with them. When it comes to answering strategic guiding questions and problems in the shortest possible time, our strategy sprints are perfect for you.
To make a strategy "come alive" and implement it successfully, organizational enablement is required. Our diva-e Target Operating Model approach serves as a framework to make your company fit for a future-oriented alignment.
What sets us apart
As digital strategy consultants, we are lateral thinkers and pioneers. We consciously break out of existing patterns, rules and structures without losing sight of your business success. We think and act on the basis of market and customer benefit, because this drives innovation and ensures your market success.
Our top references
Best4Tires, a wholesale company for tires, wheels and complete wheels, has the ambition to innovatively shape the future of the industry as a digital trailblazer. To support this, we developed a company-wide Digital Customer Experience (DCX) strategy in the CMO area. This resulted in further digital transformation projects focusing on building a new B2B platform, designing new digital customer touchpoints and business models, CRM strategy, and change management and target operating model.
Weleda, global market leader for certified natural cosmetics and anthroposophic medicines relies on diva-e's strategy experts to develop anthroposophic medicines a sustainable digital strategy for the global digital transformation of the Commercial division. The focus was on the development of a customer-centric data-driven business, an efficient global market development strategy, and the optimization and expansion of Weleda's product and service offering to include digital services.
With over 5,000 employees, the Winkelmann Group is one of the leading international groups of companies in the metal forming sector. With diva-e's support, a holistic strategy development and change process was carried out, the aim of which was to develop a strategic vision with a four-year perspective for all business and central divisions. Furthermore, divisional target images were combined into a Group-wide target image, thus initiating a Group-wide transformation process.