Content Optimisation in E-Commerce

Increase conversions and retain customers with customized content

More revenue with higher conversion rates

Several factors contribute to success, such as a shop system, payment methods or trust. However, the contribution of content is often underestimated. This ensures high search engine rankings and, with the right approach, can convert leads to customers.

Your contact person
Oliver Ibelshäuser
Head of Content Marketing & Editorial

Development of customer-centric content strategies

As digital partners of leading companies such as dm drogerie-Markt, FC Bayern Munich, BMW or Weleda, we know how brands become real love brands. The customer wants an outstanding customer experience - and this naturally includes content with added value. diva-e fills your pages with content that increases the relevance of your website or shop and also boosts digital sales.

Our service: Keyword optimised texts and theme worlds

Only 10% of all searches are transactional. So only a tiny section of those searching want to buy something from the pages Google shows them. This explains why the competition between online shops is so high.

Keyword optimised category texts are an effective solution in the fight for excellent Google positions and targeted traffic. The user does not have to click through the shop to find the products they want but is instead transferred straight from the search results and can be converted more easily.

Product descriptions directly from the manufacturer face two challenges:

  • They are not usually optimised by the manufacturer for conversion in your shop.

  • In addition, duplicate content can be created very quickly if several shops use the same product texts.

Individual content, on the other hand, gives you a clear ranking advantage over the competition. Your product descriptions and meta data will be optimised for long tail keywords. On the one hand, fewer competitors mean quicker SEO success and on the other, visitors who arrive at your shop via a specific long-tail search are much more likely to make a purchase and return their products less frequently.

Content-Formate für E-Commerce

Kategorietexte (transactional)

Produktbeschreibungen (transactional)

Kaufberater (infoactional)

Ratgeber (informational)

Blog/Magazin (informational)

Automatisierter Content (transactional)

Videos (transactional/informational)

Grafiken (transactional/informational)

Our content services

Strategy: diva-e creates, based on your business objectives, the appropriate content concept considering your existing channels.

Research: Using data-based tools and considering current trends, diva-e researches relevant topics and keywords for you.

Formats: During the keyword research, the keywords are clustered according to search intent and thus concrete formats are assigned.

Briefing: Through detailed briefings and sample texts diva-e creates the tonality for your content and thus guarantees consistent texts.

Production: diva-e's specialist authors follow these specifications, which are agreed with you, and create professional content with added value on this basis.

Proofreading: The content undergoes a comprehensive content check at diva-e as well as a spelling, grammar and plagiarism check.

CMS-maintenance: diva-e also takes care of the time-consuming step of content adjustment and content maintenance in your CMS.

Monitoring: Of course, diva-e measures the success of the content marketing measure by established, diva-e own and external tools.

Development of a branding campaign

Generic keywords are still an important factor in the ranking strategy. However, maximum ranking success can only be achieved with branded keywords. They offer the possibility of practically unrivalled rankings and generally attract more conversion-ready users. By means of a branding campaign, you create awareness together with us and permanently increase the search volume of the branded keywords. In this way, we work with you to create a brand that your customers will gladly recommend to others.

Und so geht es weiter ...

Behandeln Sie Ihren Onlineshop-Content nicht nachrangig, sondern widmen Sie ihm Ihre volle Aufmerksamkeit. Wie Ihre Content-Bedürfnisse auch aussehen: diva-e unterstützt Sie von der SEO-Strategie bis zur Contenterstellung – für Ihren erfolgreichen Onlineshop. Sprechen Sie uns am besten noch heute an!

Your contact person
Oliver Ibelshäuser
Head of Content Marketing & Editorial

Top Kunden