Conveying complex information clearly: with infographics from diva-e
Visualize "bulky" data in an understandable way, prepare complex content and contexts in an accessible, concise and appealing way: With infographics, we enhance your web presence with a content format that - used correctly - pays off in terms of your goals. We support you with our experience from the initial topic identification to the conceptual design and implementation to the go-live and subsequent distribution of the infographic. Do you want to increase your conversion rate, generate more traffic, strengthen your brand or take off in social media? Then you should read on!
What is an infographic?
Info-graphic - the name already sums it up: with an infographic, we are dealing with information that is graphically prepared. Complex content is particularly suitable for presentation as an infographic, as it is easier to access visually than purely textually. In addition to making the information easy to grasp, the focus is also on an appealing visual appearance.
What are the different types of infographics?
Depending on what content you want to visualize and how complex or number-heavy it is, different types of infographics are suitable. Individual elements such as a timeline or a map section can also be combined depending on the desired complexity. However, it is important to ensure that the overall picture does not appear overloaded.
Statistics/diagram: Pictorial representation of studies, evaluations, statistics, sales - i.e. very number-heavy content
Table: Comparisons, comparisons Step-by-step: Step-by-step instructions
Fact graphic: Visualization of short facts (e.g., as a bulleted list or list) - ideally suited for social media
Process graphic: Illustration of general processes, developments, etc.
Representation of relationships: Graphical presentation of relationships between people, locations, etc.
Chronology/timeline: Illustration of temporal progressions, historical developments.
Cartography: Visualization of spatial references and relationships, location information, plans, etc.
Complexity & level of detail
The complexity of an infographic depends on several factors: On the one hand, the level of detail of the information and thus also of the graphic plays a role here, of course. The number of individual illustrations required, for example, also influences this.
Secondly, the available budget determines the degree of complexity and individual preparation. It makes a difference whether the graphic designer draws the individual elements by hand or whether existing graphics are used.
The benefits of infographics
The decision for or against the integration of an infographic stands and falls with the content. As soon as you realize that it is difficult to integrate and convey information in purely textual form, that the wording takes up a lot of space or that the clarity suffers, this format is definitely an enrichment for your content - and thus also for your clientele.
It is essential that the infographic gets to the heart of the essential statements. Because only if the statement(s) are recognizable at a glance, this format fulfills its purpose and offers the desired added value.
Here you can see an overview of the 6 top arguments for infographics:
Complex information is visualized in a simplified way and thus becomes clear.
Infographics are the ideal complement to texts and lighten up the page layout.
They are quickly understandable and memorable.
Graphic content is very popular on social networks and is quickly disseminated there.
Infographics offer the opportunity to build backlinks.
They can be used in many ways and "recycled" - whether on the website or as a flyer.
How can I recognize a good infographic?
Put to the test
Not all infographics are the same. And the web is full of examples of how not to do it. But how can you recognize a good infographic? There are a few quality criteria, some of which we will present to you here.
It must be clear at first glance what the infographic is about. For this, the title must also be formulated clearly and precisely.
It elaborates the core statements or central information and brings them to the point.
The infographic stands for itself and does not require any explanation. It can flank content in text form (e.g. an advice article) or be integrated separately.
It follows a sensible and logical structure and does not raise any question marks.
Elements as well as content are reduced to the essentials so as not to be distracting. (Playful) details can add the finishing touch to the graphic, depending on the theme, but should be used with caution and in moderation.
It contains little, but precise text. The graphic contents are in the foreground here, as they are quicker to grasp.
The form of the presentation matches the content.
The visualization is based on the seriousness of the topic. Humor, emotionality and originality are definitely desired if it fits the message.
The infographic tells a story
The graphics harmonize with the overall look of your site and fit your target audience.
It does not appear promotional.
The underlying data are valid and have been carefully researched.
Ideally, data as well as the statement of the graphic are also up-to-date in the long term.
How is an infographic created?
There are several stages on the way to the finished infographic. Thorough preparatory work is crucial. The creation of infographics takes quite a bit of time. But it is worth it.
The "homework" in advance
Before the graphic designer can begin work, there are a few basic questions that we will discuss with you in advance. These include:
What is the primary goal of the infographic?
Do you want to generate more reach, strengthen your brand, or garner shares and mentions on social media?
Who is the target audience?
Where and how should the infographic be included or used?
Should the graphic also be printable?
Should it be responsive?
In general, the more specific you brief us in advance, the leaner the subsequent creation process will be and the more accurately the infographic will meet your expectations in the end. Therefore, the following things, among others, are crucial:
Is there a corporate design that we can follow?
Are there any special specifications regarding fonts, colors, company logo, etc.?
Do you have a specific idea of the style of the infographic?
Are there examples that you like and can you name what exactly appeals to you or what does not?
Often, when planning the general content strategy for your site or as part of a content audit, we already identify topics or partial aspects that are suitable for preparation as an infographic. Or perhaps you have already defined aspects for which you would like a graphic representation. We would be happy to develop ideas for you in the further course of our collaboration as to which content we think is suitable for preparation as an infographic. Relevant for the topic identification are:
The topic must be clearly formulated.
The topic for the infographic should not be too general (little added value), but also not too specific (small target group).
A concrete benefit should be recognizable in the selection of information.
Briefing & Concept
Based on the information gathered, we create a detailed briefing. In addition, we draft a concept for the infographic, which contains in great detail all elements of the graphic as well as already the text elements intended for it. Initial rough sketches serve as illustrations.
Feedback & approval
Now it's your turn. Feedback on the briefing as well as on the preliminary conceptual work as a basis for the graphic implementation is crucial at this point in order to reduce correction loops and keep the process as lean as possible for everyone involved. We adjust the documents based on your feedback and then just wait for your approval of content, layout and wording.
Briefing the graphic designers as well as creation of the infographic
Once everything is settled, it's time for the creative implementation of the concept. You will receive the finished infographic from us as PNG, JPG, SVG, PDF or in your desired format.
Feedback, adjustments & approval
Now it's almost done: You give feedback on the finished infographic, we make the appropriate changes and if everything fits, you give the approval.
Examples of infographics from diva-e
The next steps ...
Feel free to contact us if you are interested in creating infographics! We will be happy to assist you in word and deed from the initial planning to the execution!
Katharina Geile and Stephan Uebelhör look forward to your call or e-mail.