Infographics by diva-e

Info-graphic - the name already sums it up: with an infographic, we are dealing with information that is graphically prepared. Complex content is particularly suitable for presentation as an infographic, as it is easier to access visually than purely textually. In addition to making the information easy to grasp, the focus is also on an appealing visual appearance.

What are the different types of infographics?

Depending on what content you want to visualize and how complex or number-heavy it is, different types of infographics are suitable. Individual elements such as a timeline or a map section can also be combined depending on the desired complexity. However, it is important to ensure that the overall picture does not appear overloaded.

• Statistics/diagram: Pictorial representation of studies, evaluations, statistics, sales - i.e. very number-heavy content

• Table: Comparisons, comparisons Step-by-step: Step-by-step instructions

• Fact graphic: Visualization of short facts (e.g., as a bulleted list or list) - ideally suited for social media

• Process graphic: Illustration of general processes, developments, etc.

• Representation of relationships: Graphical presentation of relationships between people, locations, etc.

• Chronology/timeline: Illustration of temporal progressions, historical developments.

• Cartography: Visualization of spatial references and relationships, location information, plans, etc.

Complexity & level of detail

The complexity of an infographic depends on several factors: On the one hand, the level of detail of the information and thus also of the graphic plays a role here, of course. The number of individual illustrations required, for example, also influences this.

Secondly, the available budget determines the degree of complexity and individual preparation. It makes a difference whether the graphic designer draws the individual elements by hand or whether existing graphics are used.

The decision for or against the integration of an infographic stands and falls with the content. As soon as you realize that it is difficult to integrate and convey information in purely textual form, that the wording takes up a lot of space or that the clarity suffers, this format is definitely an enrichment for your content - and thus also for your clientele.

It is essential that the infographic gets to the heart of the essential statements. Because only if the statement(s) are recognizable at a glance, this format fulfills its purpose and offers the desired added value.

Here you can see an overview of the 6 top arguments for infographics:

• Complex information is visualized in a simplified way and thus becomes clear.

• Infographics are the ideal complement to texts and lighten up the page layout.

• They are quickly understandable and memorable.

• Graphic content is very popular on social networks and is quickly disseminated there.

• Infographics offer the opportunity to build backlinks.

• They can be used in many ways and "recycled" - whether on the website or as a flyer.

Not all infographics are the same. And the web is full of examples of how not to do it. But how can you recognize a good infographic? There are a few quality criteria, some of which we will present to you here.

There are several stages on the way to the finished infographic. Thorough preparatory work is crucial. The creation of infographics takes quite a bit of time. But it is worth it.

The "homework" in advance

Before the graphic designer can begin work, there are a few basic questions that we will discuss with you in advance. These include:

• What is the primary goal of the infographic?

• Do you want to generate more reach, strengthen your brand, or garner shares and mentions on social media?

• Who is the target audience?

• Where and how should the infographic be included or used?

• Should the graphic also be printable?

• Should it be responsive?

In general, the more specific you brief us in advance, the leaner the subsequent creation process will be and the more accurately the infographic will meet your expectations in the end. Therefore, the following things, among others, are crucial:

• Is there a corporate design that we can follow?

• Are there any special specifications regarding fonts, colors, company logo, etc.?

• Do you have a specific idea of the style of the infographic?

• Are there examples that you like and can you name what exactly appeals to you or what does not?

Topic identification

Often, when planning the general content strategy for your site or as part of a content audit, we already identify topics or partial aspects that are suitable for preparation as an infographic. Or perhaps you have already defined aspects for which you would like a graphic representation. We would be happy to develop ideas for you in the further course of our collaboration as to which content we think is suitable for preparation as an infographic. Relevant for the topic identification are:

• The topic must be clearly formulated.

• The topic for the infographic should not be too general (little added value), but also not too specific (small target group).

• A concrete benefit should be recognizable in the selection of information.

Briefing & Concept

Based on the information gathered, we create a detailed briefing. In addition, we draft a concept for the infographic, which contains in great detail all elements of the graphic as well as already the text elements intended for it. Initial rough sketches serve as illustrations.

Feedback & approval

Now it's your turn. Feedback on the briefing as well as on the preliminary conceptual work as a basis for the graphic implementation is crucial at this point in order to reduce correction loops and keep the process as lean as possible for everyone involved. We adjust the documents based on your feedback and then just wait for your approval of content, layout and wording.

Briefing the graphic designers as well as creation of the infographic

Once everything is settled, it's time for the creative implementation of the concept. You will receive the finished infographic from us as PNG, JPG, SVG, PDF or in your desired format.

Feedback, adjustments & approval

Now it's almost done: You give feedback on the finished infographic, we make the appropriate changes and if everything fits, you give the approval.