Content Strategy by diva-e
Strengthen your online brand and expand your target audience - with a customized content marketing strategy from diva-e!
A sustainable content strategy is essential to improve the trust of your brand for relevant products and services and to significantly strengthen the brand signals in the competitive environment. Our content marketing and SEO experts work with your company in dialog to develop the perfect content roadmap for measurable success - for your target audience and for Google.
We turn the U.S.E.R. principle into your model for success
A permanently designed content strategy first includes an analysis of the brand strength in organic visibility, existing rankings, conversion rate and the willingness of your visitors to interact - and an inventory of the target group-compliant address, information density, touchpoints and the general competitive situation in the online environment.
From this, we derive the precise editorial plan and create content that inspires your target group and creates real added value - on the website, in your social media environment, in the newsletter and via advertising content on other platforms (link building).
We want to know exactly before we make recommendations. This sets us apart from other agencies and requires expertise, experience and, above all, an irrepressible passion for content marketing and first-class online content.
With the U.S.E.R. principle developed by us, we have developed an action model that can be scalably applied to all content marketing projects. Your advantage: We explain step by step and at any time understandably what we do and what success we expect for your domain. U.S.E.R. is an acronym and stands for "Understanding", "Structure", "Engagement" and "Ranking".
"U" for Understanding - Brand, Market and Competition
"S" for Structure - SEO Content needs strong pages
"E" as in engagement - we develop your content strategy
"R" as in rankings - We want "1" place for your content
Many years of experience in the field of content marketing
diva-e has years of experience in the conception and implementation of sustainable content strategies. More than 20 passionate content consultants and editors work daily on texts, images, infographics and videos that strengthen the online presence of major brands from the travel, finance, retail and automotive sectors. We know the rules of the B2C game as well as the specifics of the B2B segment.
We have been successfully supporting major brands such as Allianz, BMW, Alltours, Euronics, Edeka and Tchibo for years.
Talk to us about your options in the area of content marketing strategy. We will be happy to advise you on strategy, measures and implementation. Free of charge, of course. Katrin Futterknecht and Oliver Ibelshäuser look forward to your call or e-mail.