Anne Brosch Portrait
Anne Brosch
About the author

Anne Brosch has been part of the diva-e team as Senior Marketing Manager since 2024. As an expert in account-based marketing and demand gen, she has been supporting companies in the technology sector and in technology consulting for more than 12 years. She attaches great importance to building up knowledge and exchanging ideas with customers and partners.

Anne Brosch Articles

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Business people shaking hands in the office. Two businesswomen handshaking during a meeting in modern office.
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Total Experience  | 12 Jun 2025
Career Portal Reloaded
dmTECH, diva-e, and Storyblok completely rethought the career portal for dmTECH and dm. The Masterclass at OMR 2025 offered exclusive insights into the project – from the first pain points to the rollout in 14 countries.
Anne Brosch Portrait
Anne Brosch
Mann im Office am Laptop
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AI  | 22 Jan 2025
GenAI in Action – A Blueprint
2025 is the year when Generative AI (GenAI) moves beyond being a buzzword and becomes a business-critical solution. Its success depends on how companies leverage GenAI to deliver tangible value.
Anne Brosch Portrait
Anne Brosch
Frau mit Smartphone
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Omnichannel  | 23 Feb 2024
Composable Loyalty in Action
In the omnichannel era, particularly in retail, we face challenges. Our mission? To delight customers and turn them into loyal fans. It's not just about smart marketing investments but also about targeted, personalized communication. The real challenge is delivering a seamless omnichannel experience. Thoughtful software architecture and smart loyalty strategies are our tools. With Composable Loyalty, we offer the key to an unforgettable customer experience.
Anne Brosch Portrait
Anne Brosch