Reach your target group via social media

Paid Social Marketing

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Customized social media advertising for your target group

Social media have long since become a mainstay of the marketing mix. 9 out of 10 Germans regularly use social media platforms - and can therefore in principle be reached by you via social media advertising. But the multitude of channels is both a curse and a blessing. For example, the right channels for the individual objective (e.g., recruiting, branding, or new customer acquisition) must first be identified.  What's more, a potentially immense reach is offset by very specific requirements for creative content, depending on the platform. Different rules apply on Facebook, Twitter, TikTok, Snapchat and the like. Not only in terms of advertising formats, which range from feed-based text ads to video ads and full-screen ads. But also when it comes to the creative direction of your campaigns. To achieve the desired reach, social media advertising must be tailored to both the target audience and the platform used.

Contact Vanessa Zimmermann now to learn more about the requirements and prospects for success of your paid social marketing campaign!

Custom-fit content pays off twice

Social Media Advertisement

Good to know: Paid social media ads that integrate seamlessly into the platform environment are perceived as a natural part of the user experience - and are met with a high response. However, appropriately designed campaigns not only attract the attention of users, but are also rewarded by the platforms themselves. The latter have a high interest in retaining their users through good content. High-quality campaigns therefore attract lower prices and better results.

Here's how working with our paid social experts works

Which social media channels does your target group feel at home, and which platforms do they ignore? How should content be designed to be effective on the selected channel? Which advertising media do I use to reach potential customers at the right stage of the customer journey? What are my performance goals? And how can the performance of social media advertising be measured? We work with you to develop a paid social strategy - from planning and implementation to optimization.

Here's how working with our paid social experts works

Which social media channels does your target group feel at home, and which platforms do they ignore? How should content be designed to be effective on the selected channel? Which advertising media do I use to reach potential customers at the right stage of the customer journey? What are my performance goals? And how can the performance of social media advertising be measured? We work with you to develop a paid social strategy - from planning and implementation to optimization.

In initial discussions, we get to know your company and develop an understanding of your brand identity. In this way, we create the basis for selecting the appropriate social media channels.

In workshops, we work with you to develop the next steps and analyze any existing paid social activities. The end result is a complete paid social strategy that reaches your target group without wastage at the right time in the customer journey - including a solid roadmap, budget ideas, hypothesis and campaign plans

To ensure that nothing stands in the way of our elaborated master plan, we implement the tracking and check marketing-legal framework conditions.

Based on the hypothesis plan, we create custom-fit ads or restructure existing paid social campaigns. We combine technical know-how and elements of visual storytelling to design creatives that attract attention - and are remembered for a long time.

We use KPIs (key performance indicators) defined together with you to evaluate the success of the ads placed. Extensive A/B tests (including ad design, targeting and associated landing pages) allow us to compare the performance of different ad formats and creative approaches.

Based on their performance, we optimize the designed creatives and thus exploit the full potential of your paid social media strategy step by step.

We prepare all the results for you in a clear and comprehensible way, so that you can keep an eye on the success of your paid social campaign and your return on investment at all times.

Your advantages

If you choose our paid social marketing experts, you will have a strong team at your side that reliably manages the entire social media advertising process for you. Together, we ensure that you

  • achieve maximum reach,

  • effectively generate new leads,

  • increase your brand awareness and achieve sustainable branding effects,

  • turn new customers into enthusiastic brand advocates who remain loyal to you,

  • effectively increase sales and make successful sales, and

  • always retain full cost control.

  • You Tube
  • Facebook
  • Instagram
  • Xing & LinkedIn
  • Characteristics
    On the world's largest video platform, everything revolves around the power of moving images.

  • Target Group
    Reaches around 77% of all German Internet users - predominantly mobile.

  • Active users per month
    approx. 51 million

  • Characteristics
    Top dog among social media; a wide range of age groups are represented here.

  • Target Group
    Very broad, popular with both B2C and B2B customers.

  • Active users per month
    approx. 32 million 

  • Characteristics
    On Instagram, images and aesthetics are indispensable for success. 

  • Target Group
    Focus on young adults up to 30 years

  • Active users per month
    approx. 21 million

  • Characteristics
    There is no way around the two best-known career networks in recruiting. XING is particularly popular with users from the DACH region, while LinkedIn has a more international focus. 

  • Target Group
    Business context: employees, self-employed and entrepreneurs

  • Active users per month
    XING: approx. 18,5 million
    LinkedIn: approx. 15 million

  • Pinterest
  • Snapchat
  • Twitter
  • TikTok
  • Characteristics
    Similar to Instagram, Pinterest also focuses on visual storytelling. 

  • Target Group
    60 % female users; approx. 50 % between 25 and 44 years old

  • Active users per month
    approx. 13 million

  • Characteristics
    The short content ("snaps") on Snapchat are quickly deleted again and cannot be repeated as often as desired. This also gives them a high level of attention.

  • Target Group
    Predominantly Millennials and Generation Z 

  • Active users per month
    approx. 13 million

  • Characteristics
    Twitter is less about maintaining social contacts and more about the accelerated dissemination of information (tweets).

  • Target Group
    Mature target group

  • Active users per month
    approx. 12 million

  • Characteristics
    Known for its short videos, TikTok is one of the fastest growing social media platforms.

  • Target Group
    Young people and young adults of Generation Z, but increasing aging.

  • Active users per month
    approx. 2 million

FAQ

The success of a paid social campaign cannot be pressed into templates. Which platform promises the greatest success for your company depends on many factors. Brand, industry, and specific services or products influence the selection of the advertising platform and type of medium just as much as the requirements of your target group and the objective of the respective campaign (branding, lead generation, sales, etc.).

The costs of a paid social campaign are also very individual and depend on a number of points. 

  • Reach & Time:The more people you want to reach within a short period of time, the higher the cost will be.

  • Industry: Some markets and industries are more competitive than others and thus require a greater investment of resources.

  • Channels: If your target audience is broad enough to play multiple channels, paid social activities can also go in different directions, which comes at a higher cost.

In the onboarding workshop, we work with you to calculate a sensible budget - taking into account origination costs, product portfolio and potential competitors.

Social media advertising is contrasted with the organic use of social media. However, the two are inextricably intertwined. The free content you share with your target audience shapes your digital brand and strengthens customer relationships.

You continue to engage with followers reached via Paid Social Media through Organic Social Media - even in the final stages of the buying process. It is therefore essential to speak with one voice on organic and paid social media to avoid dissonance and strengthen customer loyalty. A paid social strategy developed by our experts automatically shapes your organic social media presence.  

No. Sometimes it is precisely on channels where the target group tends to form a niche that unexpected effects can be achieved. The TikTok campaign of a cement manufacturer, which succeeded in winning a six-figure order here, is already legendary. The fact that the 30 to 55 age group is the fastest growing age group on TikTok probably played into the company's hands.

We will discuss whether a niche strategy is also suitable for your company during the onboarding workshop.

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STAUFF
diva-e develops a scalable and future-proof architecture and integrates it into the already existing backend systems.
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diva-e developed a new state-of-the-art website with emotional design for Hertha BSC.
Klöckner & co
diva-e guides steel giant Klöckner through digitalisation and realises online shops with marketplace function.
FC Bayern Munich
Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.
EDEKA
Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord
MVV
diva-e took care of the integration of a commerce system into the SAP landscape and developed a self-service portal for customers.
Schott
diva-e creates a unique B2B ordering experience through the online platform of the global glass market leader.
dmTech
diva-e and dm set new standards in software development and digital consulting.
Weleda
diva-e begleitet Weleda seit mehreren Jahren auf dem Weg der digitalen Transformation. Als großer Meilenstein der Digitaloffensive ging im Februar 2024 der Online-Shop in Deutschland live.
Vergölst
diva-e gets Vergölst's customer approach rolling by optimizing existing customer contact with Adobe Campaign.
Talanx
diva-e mapped the entire digital value chain in the project with the Talanx Group for the relaunch of the corporate website and the new career portal.
STAUFF
diva-e develops a scalable and future-proof architecture and integrates it into the already existing backend systems.
Hertha BSC
diva-e developed a new state-of-the-art website with emotional design for Hertha BSC.
Klöckner & co
diva-e guides steel giant Klöckner through digitalisation and realises online shops with marketplace function.
FC Bayern Munich
Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.
EDEKA
Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord
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weleda logo
Logo von Talanx

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