Viessmann PartnerPortal

Digital access to end customers and partner companies

Convincing digital experiences with the Adobe Experience Manager

The worldwide leading manufacturer of heating, cooling and ventilation systems relies on the Adobe expertise of pro!vision - a subsidiary of diva-e. The technology leader is represented globally with 22 production companies in 12 countries, 68 sales companies in 31 countries and 120 sales offices.

Your contact person

Janine Poser

Director TXP Sales & Expert Consultant

+49 3641 3678 226

janine.poser@diva-e.com

diva-e supports the medium-sized company in the presentation of its range of solutions. With the new online presence, Viessmann is expanding its efficient communication with customers and partner companies and offers both target groups an attractive range of information and advice.

Viessmann products are resold to end users via partner companies. End users will find the right product for their private, commercial and industrial needs on the company website. They can get information about subsidies, calculate potential savings and find decision-making aids for product selection. The PartnerPortal helps craftsmen, architects and other Viessmann partners in all matters relating to technical advice, sales, installation, and operation. The use of Adobe Experience Manager (AEM) supports the international orientation of the company and increases the reach of the brand with convincing digital experiences.

Responsive relaunch of the website
Redesign of the PartnerPortal with a single sign-on solution
Moving the current brand website for all countries to the Adobe Managed Services (AMS) Cloud with automated content migration
AEM Migration Support

new PartnerPortal

3,5

month to the first release

involved employees

550+

processed tickets

Objective

INCREASING BRAND AWARENESS AND SALES

The goal of the globally active company is to sell its technology-oriented products internationally.

The expansion abroad is supported by diva-e with a concept for the rollout and internationalisation of the country-specific websites.

Crucial for the selling success is the possibility of presenting the large product offer target client-oriented.

Thus, the same product can be used for private buyers and business customers like municipalities, industry, and commercial business.

Implementation

SIMPLIFIED PRODUCT DATA MANAGEMENT AND USE OF ADOBE MSM

For simplified product data management and individual customer approach: Providing the possibility to market individually, depending on the marketing context. While technical product data remains the same, product descriptions can be designed individually.
For quick search: Optimisation of the product finder and product comparison by introducing a product matrix.
For a uniform brand identity and transparency in the rollout process: Development of a rollout concept for the internationalisation of the website based on the Adobe Multi Site Manager (MSM).
For handicraft and partner enterprises: Redesign of the PartnerPortal with new menu structure and clear homepage.

Find out more in our case study (german only)

Result

DIGITAL POINT OF CONTACT FOR END USERS AND PARTNERS

Based on Adobe Experience Manager (AEM), diva-e realised a responsive website relaunch with optimised product search and context-specific product presentation. Visitors of the company's website benefit from the content tailored to all buyer groups and international sales markets.

For employees of partner companies, the handling of the PartnerPortal has become more intuitive and easy-to-use. All the information, advice texts, apps & tools that both installation and partner companies need to provide Viessmann customers with optimum purchasing advice and outstanding service are bundled centrally in the PartnerPortal.

visit the viessmann website

Related diva-e services in the project

adobe experience cloud

AEM Development

CMS Concept

product information management

cms-migration, -maintenance and -support

rollout and internationalisation