diva-e at the K5



20 - 21.06.23, diva-e at the K5 in Berlin

K5 is the central point of contact for movers and shakers who want to shape e-commerce and future retail and be inspired. Under the motto #LEARNFROMTHEBEST, top retailers and service providers share their knowledge and experience on current trends and situations in the digital retail scene.

Our session: CDP and love of animals

Find out how Fressnapf and diva-e use Tealium's Customer Data Platform (CDP) and a great passion for animals to create a unique, personalized customer experience that delights both two- and four-legged friends.

CDP and love of animals: Fressnapf and diva-e create a customized customer experience for two- and four-legged friends

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Logo Fressnapf

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The speakers

Foto von Johannes Hoeller
Johannes Höller

Head of Data Consulting & Solutions

Foto Iwan Uswak
Iwan Uswak

Senior Expert Data Orchestration | Fressnapf Holding SE

In our session at K5, we will provide exciting insights into the success story of the Fressnapf retail brand. Find out how the retail brand is working with diva-e to use Tealium's Customer Data Platform to further expand its omnichannel expertise. The result is a customized customer experience that addresses the needs of two-legged and four-legged friends alike. We show how using the Tealium CDP enables relevant customer data to be collected, analyzed and used intelligently to deliver personalized offers, recommendations and communications. What will you take away? A strategy that leads to increased customer loyalty, increased sales and strong brand loyalty.

Find out more - CDP as a game changer?

More and more companies are successfully using a customer data platform to manage their customer data more effectively and thereby strengthen their focus on the needs of their customers. In our free white paper, you can find out how your company can benefit from a customer data platform.

CDP with our technology partner Tealium

Tealium's technology enables the retail brand Fressnapf to optimize the management of its customer data and thus create a personalized shopping experience.

Tealium connects customer data - across web, mobile, offline and IoT devices - so brands can connect with their customers. Tealium's turnkey integration ecosystem supports over 1,300 client- and server-side providers and technologies, enabling brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub includes tag management, an API hub, a customer data platform with machine learning and data management solutions that make customer data more valuable, actionable and secure. More than 850 companies worldwide trust Tealium to drive their customer data strategies.

More information about Tealium

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