Branding
Marketing & Performance
Marketing & Performance
Branding through content: Your convincing brand presence is our mission Risk-free sales increases with affiliate marketing
Branding, i.e. the identity and radiance of your brand, is at the heart of all entrepreneurial activities. You will easily outperform your competitors if: you know how to communicate your USP to your target groups in a comprehensible way, communicate catchy value propositions, and are able to give your brand an unmistakable home.
Big online brands like Check24, Amazon and Facebook have one thing in common: they are unique and have an enormous recognition value. But even classical retailers as well as B2B champions will only remain successful if they consistently extend their brand presence from point of sale and business fairs into the online world.
Diva-e's Content Team is happy to support you with online content strategies, including social media, that anchor your brand even more firmly inside target group customer journeys. We create worlds of experience from text, images and video that improve the trust and likability of your brand, thus sustainably increasing your conversion.
Branding for start-ups—birth hour for future online champions
Start-ups first have to pave their way into the ecosystems of Google Search and social media. Only companies that address a clearly defined benefit and performance value to a likewise clearly defined target group leave a digital footprint in the Google Search ecosystem. This means, they consistently define and live their brand identity in the digital world.
We offer competent support in formulating catchy mission statements (aka "claims") for your unmistakable USP. We research online competition and analyse their performance metrics. We segment your target groups down to persona level to ensure the best possible engagement throughout all channels. We design CI and UI down to template level. We initiate influencer collaborations and design social campaigns on Instagram, Facebook, Pinterest or TikTok.
In short: We systematically provide convincing content marketing start-up aid for future online champions. And with love doing so with great passion for outstandingly good content.
Re-branding: A fresh kick for existing brands
Old cars need a repair every now and then. Old houses need a new coat of paint. And your brand might just need a new impetus in customer communication. You are seeing your competitors continually passing you by? Don't worry, "turning Raider into Twix" has really been rather the exception in the field of re-branding.
In recent years, we have successfully positioned a large German travel provider as "dealmaker" within the German market and promoted the internationalisation of a tyre retailer without changing the brand core at all. Often, innovative campaigns spanning online and social media are enough to regain a firm place in your target group's memory.
Perhaps you are planning a rejuvenation of your brand presence and target group approach? We can advise you on the appropriate visual worlds, gender your texts correctly and play these campaigns on Instagram, TikTok and Pinterest—with content and messages appropriate to your target group. And, of course, we can also produce and market original explainer videos for YouTube.
4 phases of brand building
Brand building is an ongoing process that must be successively addressed through content refreshes. Regardless of the selection and weighting of the brand touchpoints (POS, onpage, social, TV...), it is the task of the brand to enter the mindset of the target group during all steps of the classic customer journey.
Generic and brand-independent search terms play a major role in organic searches for information, products or services. Those who achieve click-attractive rankings on Google for their most important content and offers have a good chance of being noticed by the target group. First-class content is the prerequisite for this.
You want your brand not only to be perceived as "just another brand", but as the "best player of the match"! Show your target group why you deserve this award. Play up your value proposition even more. Occupy relevant topic areas ahead of the competition by creating content hubs with a signal effect.
If the user is convinced that he has found a trustworthy partner in you, the probability of conversion will increase. To prevent users from leaving your communication path, you should argue affirmatively and convince users enough for them to converts without any additional reconfirmation, further comparison or even an alternative Google search. Affirmation is no witchcraft, but everyday consultant work. We will be happy to advise you on the ideal call-to-action argumentation for your brand.
Customer loyalty is the supreme discipline in content marketing. How do you turn a casual visitor into a "fan" and loyal customer? Newsletters with changing offers are one way, sure. But even better are seasonal content campaigns that put your value propositions in the limelight at any time, according to the theme. And they do this so consistently that the original random visitor now regularly visits the site—without any impetus—because there are regularly interesting news and offers.
Talk to us about your possibilities in the area of content branding.
Bettina Körtge and Oliver Ibelshäuser alre looking forward to your call or email.
