Content Optimization in E-Commerce

Increase conversions and retain customers with customized content

Contact us!

Increase conversions and retain customers with customized content

Contact us!

More revenue with higher conversion rates

Several factors contribute to success, such as a shop system, payment methods or trust. However, the contribution of content is often underestimated. This ensures high search engine rankings and, with the right approach, can convert leads to customers.

Development of customer-centric content strategies

As digital partners of leading companies such as dm drogerie-Markt, FC Bayern Munich, BMW or Weleda, we know how brands become real love brands. The customer wants an outstanding customer experience - and this naturally includes content with added value. diva-e fills your pages with content that increases the relevance of your website or shop and also boosts digital sales.

Our service: Keyword optimised texts and theme worlds

Only 10% of all searches are transactional. So only a tiny section of those searching want to buy something from the pages Google shows them. This explains why the competition between online shops is so high.


Keyword optimised category texts are an effective solution in the fight for excellent Google positions and targeted traffic. The user does not have to click through the shop to find the products they want but is instead transferred straight from the search results and can be converted more easily.


Product descriptions directly from the manufacturer face two challenges:

  • They are not usually optimised by the manufacturer for conversion in your shop.

  • In addition, duplicate content can be created very quickly if several shops use the same product texts.


Individual content, on the other hand, gives you a clear ranking advantage over the competition. Your product descriptions and meta data will be optimised for long tail keywords. On the one hand, fewer competitors mean quicker SEO success and on the other, visitors who arrive at your shop via a specific long-tail search are much more likely to make a purchase and return their products less frequently.

Content formats for e-commerce

The classic and still an important part of any e-commerce content strategy is the category text. Ideally, most new customers enter your online store via search engines.

It is important that the category page acts as a kind of start page for the user. In addition to the products, the text must therefore also fit. The special features of the product group and the unique selling proposition of your online store therefore have a major influence on the purchase decision at this point. This is exactly where diva-e's individual descriptions come in and are an effective solution in the fight for excellent Google positions and targeted traffic. The user is picked up directly from the search results and can convert more easily.

By the way: category texts are also useful from an SEO point of view for filter or search results pages in your store. You probably don't usually have these indexed by search engines, but if you have the right keywords, this can be worthwhile. The advantage is that you don't have to make any changes to the category tree in order to target additional keywords more specifically.

With category texts from diva-e, you make full use of your online store's keyword potential. We will gladly take care of keyword research and, if necessary, optimize your existing content. Text creation - even of large quantities - is carried out by us in a short time after consultation.

Product descriptions directly from the manufacturer face two challenges:

  • They are often not optimized by the manufacturer for conversion in your store.

  • You do not have a unique selling point with your content, as several stores use the same product texts.

Customized content from diva-e offers several advantages to help you stand out from the competition. We write in the tone of voice of your target group and address their product needs. After all, the main task of a product description is to bring about conversion. At this point in the sales process, users should have their last doubts cleared and receive all the essential information they need to make an informed buying decision. An important factor is to provide information in full and present it in a way that is understandable to the target group. This also has another advantage for you: the more informed the purchase decision is, the less likely it is that the purchased item will be returned.

The challenge with this type of text is, above all, not to enter into keyword competition with the category level. Our SEO experts examine the potential and give you sound recommendations for successful product texts in e-commerce.

Purchase advisors are particularly useful for categories that require a lot of explanation. Users may already know that they want to buy this type of product, but they need more details in order to make an informed purchase decision - especially in the area of technology, purchase advisors make sense.

Individualized purchase advisors from diva-e pick up your customers and lead them to an informed purchase decision with technically sound texts. In our keyword research, we take into account suggest questions (questions that users frequently ask the search engine) and incorporate them appropriately into the text. As a result, the guides are simultaneously prepared for voice search language results and featured snippets (a highlighted search result).

Do you have questions about integration in your store? diva-e can support you here as well. We offer suitable solutions for every e-commerce challenge.

Some questions about your products can be covered in the buying guides already mentioned. But if you do extensive research, you will quickly find out that there are often numerous topic complexes that your store should discuss in an advisor section.

Your advantages:

  • Users:inside already become attentive before a concrete purchase decision on your Shop. So they are in pole position as soon as it goes in the direction of purchase.

  • The primary traffic channel for an advice section is the search engine. To increase the chances of ranking, it is a good idea to set up topic hubs. In these, you can discuss a complex of topics comprehensively and achieve higher and, above all, sustainable rankings through the silo structure.

  • By means of advice texts, you establish yourself as an authority in your industry and thus create trust with your users. This facilitates the conversion of visitors into customers.

  • In addition, you generate more traffic to your website and thus increase your rankings overall.

We would be happy to advise you on whether and to what extent guides are promising for your online store. Or we can implement specific articles right away - quickly, reliably and according to an editorial plan agreed with you.

A blog or magazine section pays rather subordinate to SEO, because the advice section is better suited for that. Current topics, trends and more should be discussed here. Primary traffic sources are social media, newsletters and ideally direct traffic, when regular readers have developed after some time.

A key factor is to focus on topics that move your (potential) clientele. Saturn's online magazine turn-on.de is a good example of how a huge information portal can be built that hits the nerve of its users.

Thanks to our extensive network of authors, we can provide you with expert texts on almost any topic. With diva-e, you create relevant added value for your customers, which pays off in the long term with strong customer loyalty.

With a large number of products on offer, automated content is the ideal solution in e-commerce. Manual texting of tens of thousands of articles is a high time and cost factor that can be cleverly avoided. The technology is also suitable for categories. Once the texts have been created and saved in the system, they can be adapted to seasonal conditions virtually overnight.

However, this requires a data set that meets the technical requirements. Simply contact us! We will be happy to check your existing data and advise you on automated text creation.

Moving image content on product pages can have a strong impact on the conversion rate. After all, users can examine the articles much better this way and thus make a more informed purchase decision.

In addition to these more transactional-oriented videos, however, informational content is also suitable as a supplement. Topics from the advice sector or the magazine can also benefit from moving images. As a hosting option, YouTube is a good channel, as the videos also show up in Universal Search with the appropriate optimization.

We are happy to support you in the implementation - from the idea to the finished format. We develop storyboards, shoot classic videos, but also create explanatory screencasts or creative animations for your e-business.

Visual content helps users to grasp complex content more easily or lightens up a website. We support you with all graphic requirements, be it small illustrations for your social media channels or comprehensive infographics for your website. We implement your specifications regarding style and your corporate design down to the last detail. This allows you to use valuable capacities in other places.

Our content services

Strategy: diva-e creates, based on your business objectives, the appropriate content concept considering your existing channels.


Research: Using data-based tools and considering current trends, diva-e researches relevant topics and keywords for you.


Formats: During the keyword research, the keywords are clustered according to search intent and thus concrete formats are assigned.


Briefing: Through detailed briefings and sample texts diva-e creates the tonality for your content and thus guarantees consistent texts.


Production: diva-e's specialist authors follow these specifications, which are agreed with you, and create professional content with added value on this basis.


Proofreading: The content undergoes a comprehensive content check at diva-e as well as a spelling, grammar and plagiarism check.


CMS-maintenance: diva-e also takes care of the time-consuming step of content adjustment and content maintenance in your CMS.


Monitoring: Of course, diva-e measures the success of the content marketing measure by established, diva-e own and external tools.

Development of a branding campaign

Generic keywords are still an important factor in the ranking strategy. However, maximum ranking success can only be achieved with branded keywords. They offer the possibility of practically unrivalled rankings and generally attract more conversion-ready users. By means of a branding campaign, you create awareness together with us and permanently increase the search volume of the branded keywords. In this way, we work with you to create a brand that your customers will gladly recommend to others.

How to proceed

Don't treat your online store content as a secondary priority - give it your full attention. Whatever your content needs are: diva-e supports you from SEO strategy to content creation - for your successful online store. It's best to contact us today!

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FC Bayern Munich
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EDEKA
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MVV
diva-e took care of the integration of a commerce system into the SAP landscape and developed a self-service portal for customers.
Schott
diva-e creates a unique B2B ordering experience through the online platform of the global glass market leader.
dmTech
diva-e and dm set new standards in software development and digital consulting.
Weleda
diva-e begleitet Weleda seit mehreren Jahren auf dem Weg der digitalen Transformation. Als großer Meilenstein der Digitaloffensive ging im Februar 2024 der Online-Shop in Deutschland live.
Vergölst
diva-e gets Vergölst's customer approach rolling by optimizing existing customer contact with Adobe Campaign.
Talanx
diva-e mapped the entire digital value chain in the project with the Talanx Group for the relaunch of the corporate website and the new career portal.
STAUFF
diva-e develops a scalable and future-proof architecture and integrates it into the already existing backend systems.
Hertha BSC
diva-e developed a new state-of-the-art website with emotional design for Hertha BSC.
Klöckner & co
diva-e guides steel giant Klöckner through digitalisation and realises online shops with marketplace function.
FC Bayern Munich
Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.
EDEKA
Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord
weleda logo
Logo von Talanx
weleda logo
Logo von Talanx

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