SEO Site Audit

In a first step, we determine the current state of your site's organic performance on Google, in other words, we check how many users find your offer via Google search and whether these visits also lead to a transaction (or another set goal).

During the HTML & Code Check, we take a close look at the code that is sent from your server to a web browser: What is the nature of the HTML as well as the embedded code? Are they structurally and semantically correct? From this, suggestions can be derived to further optimize HTML, JavaScripts and other elements of your website.

As part of this check, we examine how well Google can crawl and index your page automatically. Among other things, we identify crawling errors, 404s (pages not found), faulty redirects, pages that were manually excluded from indexing (but should be indexed), and give advice on how to fix such crawling and Google indexing errors. If required, we will be happy to assist you with the necessary measures.

As part of the SEO site audit, our diva-e content team simultaneously checks your content in the first step - for example, whether there is sufficient content on the pages, important keywords are correctly mapped, content gaps appear, duplicate content is present or pages cannibalize each other. As a rule, the identification of the first signs of content problems is followed by concrete recommendations. By means of a content audit, our editorial colleagues get to the bottom of the problem. They also evaluate qualitative aspects, such as whether the right content types are being used on your site, which content gaps need to be filled (especially with regard to your competitors), how important keywords should be optimally processed in texts, and show you further content marketing measures to narrow down and eliminate any problems.

In this step of the SEO site audit, we focus on your URL structure: We look at how the page structure is designed, whether it is logically structured and makes sense to Google and your customers or users in general, whether all pages provide the correct status codes, whether the correct keywords are correctly reflected in the URL structure and much more. If optimization of the page structure is necessary, we also support you with the technical implementation to ensure that any existing rankings are not jeopardized by a change in the URL structure. Occasionally it also happens at this point that, for example, an externally hosted blog, a subdomain or a secondary domain should be moved to the main domain. In such a case, we work out all the relevant steps for you in a separate step and support you in the implementation. In this way, we ensure that existing rankings are not lost during this page conversion and that keyword synergies are optimally utilized.

Sophisticated internal linking ensures that both visitors to your website - and Google - can intuitively find relevant additional information on your site. Ideally, a transactional optimization of the user flow is also enabled by means of defined page types and customer funnels. As part of the SEO site audit, we check, among other things, the current internal linking on your site, identify errors or "dead spots" (pages that are not linked or are linked insufficiently and are thus found less easily). In addition to these initial optimization suggestions, we recommend further measures such as SEO content, content marketing, content seeding or the creation of a thematic content hub on a situational and individual basis.

Structured data improves the machine readability of information on your website. Typical examples are addresses, contact options, but also products, company structures, branch locations, and a variety of other information that can be organized via a machine-readable data structure. This offers a lot of advantages and is rewarded by Google with improved rankings and higher visibility. We check whether there are information units that can be enhanced using Structured Markup and whether the XML-based data structure has been implemented correctly.

Optimal loading times of your website for both mobile and desktop devices are an extremely important factor for optimal SEO rankings, but also for a satisfied clientele. We put your website through its paces and identify, for example, redundant or unoptimized code elements (including JavaScripts, but also CSS design statements) and make suggestions for optimizing both code and server infrastructure. For example, images and large Java scripts can be offloaded to a Content Delivery Network (CDN). These special edge servers relieve the load on the company's own web server and deliver images and other media content to the end device much faster. This provides a number of competitive advantages, which are directly reflected in Google's rankings!

If your website is multilingual or you are planning to add one or more languages to your site, a number of technical measures and precautions must be taken. Only in this way is Google able to index the correct language version for this region in its respective country versions and play it out in the search. We check whether all the technical requirements for this are met. This includes, above all, whether the hreflang tag for marking up the current as well as other existing language versions is set correctly. In the case of deficiencies in the area of internationalization (i18n), we provide support in correcting the errors, which experience has shown can creep in very quickly, especially with the hreflang tag in combination with Canonical tags.

The mobile index has now become the benchmark for all rankings at Google. Thus, optimizations for mobile devices have reached an extremely high priority. We check your site for any errors in data delivery or rendering, identify existing "speed-breakers" or other technical mobile problems and support you in optimizing for smartphones, tablets and other mobile devices.

Occasionally it happens that the technical problems do not come from the content, the CMS (content management system) or the servers, but creep in due to errors in the design template of the site. For example, it is often the case that the frontend does not contain all the necessary markup for ranking - such as missing alt tags for images (although you can set an img-alt text in the backend). Usually, these are markup errors that extend across the entire site or across all pages of a specific design template. In addition to identifying such problems, we also provide solutions on how the code in the template could be further optimized or rebuilt to avoid template errors in the future.

The offpage check provides a look beyond your own site. Which pages link to my offers? Are there any SEO-damaging links among these inbound links? What else is happening around my site? Are there social media activities or seeding measures that could have an influence on my rankings? We check all offpage aspects of your site and give understandable and practical hints and advice on how to fix offpage problems.